Product Launch PR & Social Media

I need a comprehensive press release and social media outreach plan to announce a new product and service. The goal is to increase brand awareness and inform our network.

Press Release:
- Announce a new product and service
- Highlight product features and specifications

Social Media Outreach:
- Focus on Twitter and LinkedIn
- Target security camera distributors and partners

Ideal skills and experience:
- Proven track record in writing engaging press releases
- Experience in social media outreach, especially on Twitter and LinkedIn
- Ability to craft compelling content that highlights product features