Industry Analysis (Banana Industry in Australia) -- 2

he purpose of this task is to analyse an agrifood or fibre industry
taking the perspective of a business owner or manager. You will need to
nominate an industry and business.
You will research and develop an understanding of the core business
and competitive environment in which your nominated business
operates.
You will use Porter’s 5 forces model, scholarly literature, and
professional reports to analyse your nominated business or
organisation to facilitate strategic decisions or practice change. You will
also identify several potential innovation opportunities from the
scholarly literature and/or industry reports for your chosen business or
organisation.
*Explain the history and context of Banana
industry in Australia
*Describe the issues and opportunities within
the Banana industry in Australia
*Analyse Banana Industry in Australia industry by applying
Porter’s 5 Forces Analysis

PORTER’S 5 FORCES:
Bargaining Power of Suppliers
Bargaining Power of Buyers
Rivalry Among Existing Competitors
Threat of New Entrants
Threat of Substitute Products or Services

Criteria:
*Explain the history and context of your chosen industry/business
-Provide a clear and detailed description of the history of your chosen industry/business
Clearly explained the context of the industry/business within the wider industry and contemporary operating environment.
Use a wide range of relevant sources of information to provide a history and context of your chosen business/industry.
Harvard referencing style always used to cite your information sources


*Analyse your nominated industry by applying Porter’s 5 Forces
-Provide a coherent, well-structured, thorough and detailed analysis of your business/industry using both Porters Five Forces.


*Describe the issues and opportunities within your nominated industry
-Clearly identified a wide range of issues and opportunities that were clearly based on your findings from the Porters Five Forces analysis.

-Provide a wide range of innovations that clearly link logically to the issues and opportunities identified with the industry analysis

-Provided sources for the identified innovations