Engaging Facebook & Instagram Posts

The task is to craft fresh, on-brand copy for my Facebook and Instagram feeds. I need short, scroll-stopping captions that match our visual style, speak in a consistent voice, and invite followers to react, comment, or click through. Each post should come with a handful of relevant hashtags and a clear call-to-action.

Scope
• Write original social media copy tailored separately for Facebook and Instagram (tone and length may differ per platform).
• Suggest a supporting visual idea or theme for every caption so the design team can move quickly.
• Adapt the language to fit our brand guidelines once I share them with you.
• Deliver content in an editable Google Doc, organised by date and platform.

Acceptance criteria
• Copy is error-free and written in natural, conversational English.
• Every caption aligns with the specified brand voice and meets character limits for each platform.
• At least three hashtags are supplied per post, all relevant and non-spammy.
• Posts require no more than one minor revision round to be publish-ready.

If you have prior examples of Facebook or Instagram captions you’ve written, feel free to mention them when you respond so I can gauge fit quickly.