Email/SMS Strategy and Automation Expert
Budget: $750 – $1,500 USD
Digital Strategy & Automation Manager
We are also a digital-first collections and customer engagement company seeking a highly
skilled Manager for Digital Strategy & Automation to drive our email and SMS engagement
strategy, deliverability, and performance optimization. If you have deep expertise in email
marketing, SMS automation, customer segmentation, A/B testing, and compliance, we
want you to own and optimize our digital outreach channels.
What You’ll Be Doing
As the Manager of Digital Strategy & Automation, you will:
• Lead and manage our digital outreach strategy (email and SMS) to optimize
engagement and collections performance.
• Improve deliverability rates by implementing email/SMS best practices, monitoring
blacklists, and resolving spam filter issues.
• Design, implement, and optimize automation workflows within MailWiz, SendGrid,
and Twilio for seamless digital communications.
• Own content strategy develop high-converting email subject lines, SMS copy, and
personalized messaging.
• Analyze performance metrics (open rates, CTR, conversion rates) and continuously
A/B test for improvement.
• Manage compliance and regulatory adherence (TCPA, GDPR, CAN-SPAM) to ensure
best practices.
• Collaborate with IT and operations teams to integrate new tools and optimize
campaign automation.
We are also a digital-first collections and customer engagement company seeking a highly
skilled Manager for Digital Strategy & Automation to drive our email and SMS engagement
strategy, deliverability, and performance optimization. If you have deep expertise in email
marketing, SMS automation, customer segmentation, A/B testing, and compliance, we
want you to own and optimize our digital outreach channels.
What You’ll Be Doing
As the Manager of Digital Strategy & Automation, you will:
• Lead and manage our digital outreach strategy (email and SMS) to optimize
engagement and collections performance.
• Improve deliverability rates by implementing email/SMS best practices, monitoring
blacklists, and resolving spam filter issues.
• Design, implement, and optimize automation workflows within MailWiz, SendGrid,
and Twilio for seamless digital communications.
• Own content strategy develop high-converting email subject lines, SMS copy, and
personalized messaging.
• Analyze performance metrics (open rates, CTR, conversion rates) and continuously
A/B test for improvement.
• Manage compliance and regulatory adherence (TCPA, GDPR, CAN-SPAM) to ensure
best practices.
• Collaborate with IT and operations teams to integrate new tools and optimize
campaign automation.