DIRECT RESPONSE COPYWRITER & VIDEO STRATEGIST for DTC eCommerce FB ADS | TIKTOK ADS | YOUTUBE ADS

Job ID: 35217878

Budget: $15 – $25 USD

We are a fast-growing creative ad agency working with some of the biggest DTC Beauty and Cosmetics brands in Europe and North America.

Right now, we have entered a stage where we are ready to scale the agency so we’re looking for a FANTASTIC copywriter

… looking to COMMIT to our agency!

Someone who’s had years of experience in generating creative ideas, writing scripts and creating storyboards for viral FB, Tiktok and Youtube ads for DTC E-commerce Brands!

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For every brand that you work with you will be asked to write 10 UGC briefs. For these briefs, you will have to create storyboards and write scripts that can be given to a creator or actor to execute and a video editor to edit.

Your Challenges:

- Creative Fatigue = The longer an ad runs, the lower the CTR & higher the CPM, causing a ROAS squeeze)
- Viewership Drop-off = the longer the watch time, the fewer people watch, so prioritize!
- Facial Recognition = Viewers recognize top actors & become less likely to watch the ad
- Innovation = Create an atmosphere of growth to make sure the brands can get BRAND NEW WINNING ADS
- Duplication = To replicate the winning formula of Home-Run Ads for maximized output.
- Variation = When we have a winning ad, flood the market with variations to increase ad-lifetime

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You need to be able to:

- Write & Create storyboards for content creators and Video Editors
- Understand design and branding guidelines
- Be able to write and edit engaging script copy
- Doing research after the brands niche so you understand what is working in the market
- Have a list of your favorite brands which ads you like to use for inspiration
- Understand the CPM, CTR, CPC & 3sec video play metrics and other soft metrics

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Your Responsibilities:

- RESEARCH: Spending tons of time researching (Customer Surveys, Customer Avatars, Winning Ads, Competitors, Books, Videos etc.) to improve our approach
- STRATEGIZE: Coming up with strategies to increase creativity, improve result, maximize output & go viral constantly
- WRITE: write scripts & create storyboards for creators so they can create content that CONVERTS
- EDUCATE: Teaching of video editors how to break down viral ads, replicate success, control viewers’ attention & generate buyer’s intent

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What’s in it for you:
- You get to be part of a Fast-Growing E-Commerce agency
- You get to help brands scale their ads and show off your skills
- You get full creative control
- You get pushed to grow as a person
- You get pushed to grow as a team member
- You get a base salary of 500 USD per brand
- You get to work with people around you who actually care about performance & innovation


APPLY NOW IF THIS SOUNDS LIKE YOU