Content writer

I am looking for a content writer who can create formal and engaging content for a general public audience. The ideal candidate should have experience writing in a formal tone and be able to cater to a diverse range of readers.

Requirements:
- Strong command of the English language
- Ability to write in a formal tone
- Understanding of the general public audience and ability to create engaging content for them
- Experience in incorporating specific keywords into the content for SEO purposes

Responsibilities:
- Researching and understanding the target audience to create content that resonates with them
- Writing informative and engaging articles, blog posts, and website content
- Incorporating specific keywords provided by the client to optimize the content for search engines
- Ensuring the content is error-free, well-structured, and meets the client's requirements and brand guidelines

Skills and Experience:
- Proven experience as a content writer, preferably with a portfolio of work
- Excellent writing and editing skills
- Familiarity with SEO principles and keyword research
- Ability to meet deadlines and work independently
- Attention to detail and ability to follow guidelines

If you have the skills and experience required, and can create formal, engaging content for a general public audience, I would love to hear from you. Please include samples