Content Manager
Budget: $25 – $50 USD
Duties & Responsibilities:
Collaborate across teams to create and deliver an effective content marketing strategy and editorial calendar that enables us to achieve our marketing and communications goals. This includes managing content assignments and collaborating with internal stakeholders – including subject matter experts, Communication Officers in our international programmatic offices and global fundraising leaders – to develop compelling stories.
Liaise with in-country communications officers to develop compelling content that supports our brand and shares our story.
Develop content for Room to Read's external print and digital publications, including our website, blog, social media channels, book club, presentations and reports.
Develop executive speeches and presentations. This may entail writing the content or overseeing the work of freelance writers.
Update and maintain our Style and Design Guide and ensure that Room to Read's visual identity and style remains consistent in all content produced by the MarCom team and the broader organization.
Participate on cross-departmental team that creates content for social media channels (Facebook, Twitter, Instagram, YouTube).
Identify and partner with SEO specialists to improve search ratings and ensure content is easily discoverable.
Supervise the work of the Senior Content Analyst, who is tasked with working closely with our international offices to ensure the timely sharing of information and gathering of stories, as well as developing content for social media, the blog, and internal and external newsletters.
Collaborate with the Digital Marketing team to assess and support tracking content performance and test new solutions for better conversion performance based on data.
Manage relationships with all creative resources, including designers, writers, photographers, documentary and video editing vendors, and other content production contractors, including international video storytelling teams and projects. Ensure that content projects using outside contractors are completed on time and within budget.
Work with People Operations and Legal Departments and within Room to Read’s procurement policy to ensure compliance when hiring and onboarding independent contractors and engaging creative agencies and vendors.
Draft internal communications as needed, and work with Senior Content Analyst to ensure that MarCom resources are available on Room to Read’s intranet.
Qualifications:
Required:
Minimum 7 years of relevant/related professional work experience.
Excellent writing and editing skills and demonstrated ability to use content to reach marketing goals.
Editorial mindset that seeks to understand what our audiences prefer to consume and how to create it.
Demonstrated ability to write long and short-form content with a journalistic style, consistent with brand voice, style and tone, and part of a targeted marketing strategy.
Ability to develop compelling scripts/storyboards and create videos.
Basic understanding of SEO, content categorization and structure, content development, distribution and measurement.
Ability to work across diverse cultures and countries to develop and maintain relationships that encourage sharing of stories and information.
Experience managing people and working with external freelancers, vendors and communications agencies.
Highly organized and flexible with excellent attention to detail and ability to manage multiple projects simultaneously.
Knowledge of best practices and ethics in journalism.
Legally eligible to work in the United States; no sponsorship provided.
Collaborate across teams to create and deliver an effective content marketing strategy and editorial calendar that enables us to achieve our marketing and communications goals. This includes managing content assignments and collaborating with internal stakeholders – including subject matter experts, Communication Officers in our international programmatic offices and global fundraising leaders – to develop compelling stories.
Liaise with in-country communications officers to develop compelling content that supports our brand and shares our story.
Develop content for Room to Read's external print and digital publications, including our website, blog, social media channels, book club, presentations and reports.
Develop executive speeches and presentations. This may entail writing the content or overseeing the work of freelance writers.
Update and maintain our Style and Design Guide and ensure that Room to Read's visual identity and style remains consistent in all content produced by the MarCom team and the broader organization.
Participate on cross-departmental team that creates content for social media channels (Facebook, Twitter, Instagram, YouTube).
Identify and partner with SEO specialists to improve search ratings and ensure content is easily discoverable.
Supervise the work of the Senior Content Analyst, who is tasked with working closely with our international offices to ensure the timely sharing of information and gathering of stories, as well as developing content for social media, the blog, and internal and external newsletters.
Collaborate with the Digital Marketing team to assess and support tracking content performance and test new solutions for better conversion performance based on data.
Manage relationships with all creative resources, including designers, writers, photographers, documentary and video editing vendors, and other content production contractors, including international video storytelling teams and projects. Ensure that content projects using outside contractors are completed on time and within budget.
Work with People Operations and Legal Departments and within Room to Read’s procurement policy to ensure compliance when hiring and onboarding independent contractors and engaging creative agencies and vendors.
Draft internal communications as needed, and work with Senior Content Analyst to ensure that MarCom resources are available on Room to Read’s intranet.
Qualifications:
Required:
Minimum 7 years of relevant/related professional work experience.
Excellent writing and editing skills and demonstrated ability to use content to reach marketing goals.
Editorial mindset that seeks to understand what our audiences prefer to consume and how to create it.
Demonstrated ability to write long and short-form content with a journalistic style, consistent with brand voice, style and tone, and part of a targeted marketing strategy.
Ability to develop compelling scripts/storyboards and create videos.
Basic understanding of SEO, content categorization and structure, content development, distribution and measurement.
Ability to work across diverse cultures and countries to develop and maintain relationships that encourage sharing of stories and information.
Experience managing people and working with external freelancers, vendors and communications agencies.
Highly organized and flexible with excellent attention to detail and ability to manage multiple projects simultaneously.
Knowledge of best practices and ethics in journalism.
Legally eligible to work in the United States; no sponsorship provided.