Campaign Manager -- 3
Budget: $2 – $8 USD
We are looking for a driven, data- and results-oriented Campaign Manager to join our team. This role will be responsible for the execution of customer campaigns designed to drive product adoption, customer engagement, and account growth. The ideal candidate has experience in customer lifecycle marketing and a strong background executing campaigns targeting self-service subscription customers that purchased through an eCommerce sales channel. A primary function of this role is to execute programs that drive the adoption and consumption of our product and support scaling the field organizations' ability to serve their customer account base.
Campaign Manager Duties & Responsibilities 1
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.
• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Work within a budget and report any overspend.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Take responsibility for the organisation of any trade shows or exhibitions.
• Administer the website(s).
• Keep abreast of current trends in marketing.
Qualifications
A first degree is usually deemed essential. A professional marketing qualification, such as the Diploma in Professional Marketing or the Professional Postgraduate Diploma in Marketing, can be helpful.
Campaign Manager Duties & Responsibilities 1
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.
• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Work within a budget and report any overspend.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Take responsibility for the organisation of any trade shows or exhibitions.
• Administer the website(s).
• Keep abreast of current trends in marketing.
Qualifications
A first degree is usually deemed essential. A professional marketing qualification, such as the Diploma in Professional Marketing or the Professional Postgraduate Diploma in Marketing, can be helpful.