BTS, Enhypen, and Menswear Shows: Prada Makes the Biggest Impact in Milan and Dior Wins Paris
Budget: $15 – $25 USD
What happened: After Jimin was announced as the newest house ambassador for Dior Homme, fans outside the Paris event venue went wild for the BTS members J-Hope and him. A star-studded front row could be seen. The K-pop celebrities were joined by David Beckham, Eddie Redmayne, Robert Pattison, J Balvin, and Naomi Campbell for Kim Jones' Fall 23 tribute to Yves Saint Laurent's tenure at Christian Dior. According to social media data company Lefty, this was the greatest show in the Paris program thus far thanks to star power and the K-pop craze, with an Earned Media Value (EMV) of $30.2 million (205 million RMB).
The Milan men's shows delivered a pared-down elegance more appropriate to the times, while Dior offered a moment of frenzy and fashion at its peak.
The Milan men's shows delivered a pared-down elegance more appropriate to the times, while Dior offered a moment of frenzy and fashion at its peak.