Analysis for a chocolate industry
Budget: £20 – £250 GBP
Prepare a 15 minute company and market situation analysis presentation for a company of your choice operating in the Chocolate(confectionary) industry, addressing the internal analysis of the company, to include the company’s current situation and the key challenges it needs to overcome(if any), any existing purpose statements the company has e.g vision and mission statements, core values and strategic objectives. Internal environment capability analysis, including resources, core competencies, sustainable competitive advantage,etc. The analysis should point to the company’s strengths and weaknesses, the consumer perceived value of the chosen chocolate brand , a product or service marketing mix evaluation of the company.