SEO article, "Choosing fleet tracking devices, insights from assisting 15,000+ fleets"
Budget: $30 – $250 USD
Hey Melody,
Here's is the project that Nico will be working with you on.
We will produce an article intended to rank for the term "fleet tracking devices".
This will be an informative piece that also sells the unique aspects of our company.
SERP analysis of the keyword:
1. Topics discussed inside of posts or pages, and themes or topics that come up repeatedly:
a. Strengths -
i. Brands focus on GPS tracking and the selling points of their own solutions which are common GPS device needs.
ii. Product list and comparison pages offer a range of solutions.
b.Weaknesses -
i. They don’t answer the 3 most common questions: Best, cost and legal?
ii. They don’t talk about which devices are best for which purposes
iii. They don’t talk about installation on the home pages and landing pages
iv. They either highlight the devices or the platform, they don’t connect the two
v. The don't discuss dashcams
c. Common threads -
i. Sales pages with heavy push on benefits/uses
ii. Listing pages with different options to choose from
2. What individual pages or articles do well and what they do poorly:
a. They do well making their devices or platform look good
b. They do poorly at answering all of the questions that the searcher may have
3. Intent(s) of searchers typing in this term:
a. The intent is mixed, but all are looking for information on devices or platforms. Some want options to browse through (product listings), others want pricing, some are comparing platforms, etc. A fair amount go on to make subsequent searches that are not represented well in the search results such as whether GPS tracking is legal.
Overview of article to be produced based on SERP:
Type of post: Informative piece on device types available for different tracking applications
Angle: Expert advice
Title: Choosing fleet tracking devices, insights from assisting 15,000+ fleets
Structure:
-(Brief!) Introduction - Availability of different fleet tracking devices, there are many, they are hard to differentiate between, easiest way (as long as you don’t have some hyper-specific need to be met that only a few devices can) is if they include a lifetime warranty
-Which fleet tracking devices are best? - There is no “best”, only the best for your particular needs
-The fleet tracking system - When you invest in fleet tracking devices you’ll need a system to digest and understand all of the data coming in
-Comparing fleet tracking devices
Functionality
Technical specifications
Cost
-Choosing fleet tracking devices for specific applications
Plugin
Hardwired
Dashcams
Rugged/exterior mounted applications - construction, landscaping, etc.
Remote deployments
Battery powered
Solar powered
Kill switches
Temperature sensors
-Is it legal to install fleet tracking devices in my vehicle? - Disclaimer: we cannot give legal advice, seek professional advice for your particular situation - in most states where the company owns the vehicle, yes
Here's is the project that Nico will be working with you on.
We will produce an article intended to rank for the term "fleet tracking devices".
This will be an informative piece that also sells the unique aspects of our company.
SERP analysis of the keyword:
1. Topics discussed inside of posts or pages, and themes or topics that come up repeatedly:
a. Strengths -
i. Brands focus on GPS tracking and the selling points of their own solutions which are common GPS device needs.
ii. Product list and comparison pages offer a range of solutions.
b.Weaknesses -
i. They don’t answer the 3 most common questions: Best, cost and legal?
ii. They don’t talk about which devices are best for which purposes
iii. They don’t talk about installation on the home pages and landing pages
iv. They either highlight the devices or the platform, they don’t connect the two
v. The don't discuss dashcams
c. Common threads -
i. Sales pages with heavy push on benefits/uses
ii. Listing pages with different options to choose from
2. What individual pages or articles do well and what they do poorly:
a. They do well making their devices or platform look good
b. They do poorly at answering all of the questions that the searcher may have
3. Intent(s) of searchers typing in this term:
a. The intent is mixed, but all are looking for information on devices or platforms. Some want options to browse through (product listings), others want pricing, some are comparing platforms, etc. A fair amount go on to make subsequent searches that are not represented well in the search results such as whether GPS tracking is legal.
Overview of article to be produced based on SERP:
Type of post: Informative piece on device types available for different tracking applications
Angle: Expert advice
Title: Choosing fleet tracking devices, insights from assisting 15,000+ fleets
Structure:
-(Brief!) Introduction - Availability of different fleet tracking devices, there are many, they are hard to differentiate between, easiest way (as long as you don’t have some hyper-specific need to be met that only a few devices can) is if they include a lifetime warranty
-Which fleet tracking devices are best? - There is no “best”, only the best for your particular needs
-The fleet tracking system - When you invest in fleet tracking devices you’ll need a system to digest and understand all of the data coming in
-Comparing fleet tracking devices
Functionality
Technical specifications
Cost
-Choosing fleet tracking devices for specific applications
Plugin
Hardwired
Dashcams
Rugged/exterior mounted applications - construction, landscaping, etc.
Remote deployments
Battery powered
Solar powered
Kill switches
Temperature sensors
-Is it legal to install fleet tracking devices in my vehicle? - Disclaimer: we cannot give legal advice, seek professional advice for your particular situation - in most states where the company owns the vehicle, yes