Growth head for app
Budget: ₹12,500 – ₹37,500 INR
My early-stage app is live on both iOS and Android, yet our download curve has flattened. I have already run social media pushes, paid campaigns, and a handful of influencer drops, which delivered some traction but not the surge we’re aiming for. I now want a focused growth strategy that materially lifts new installs while laying the groundwork for a larger base of active users.
Here’s what I need from you:
• Diagnose our current acquisition funnel, highlight the leaks, and size the opportunities.
• Propose data-driven experiments—think ASO iterations, referral mechanics, viral loops, or channel pivots—prioritized by impact and cost.
• Map clear KPIs (CPI, CAC, day-7 retention, etc.) and a lightweight reporting cadence so we can learn fast and double down on what works.
• Package all this into a 30-, 60-, and 90-day roadmap with the resources, creative assets, and tool stack you’ll require.
I’ll provide full access to App Store Connect, Google Play Console, and our existing Meta/Google Ads accounts so you can dive right in. If you’ve previously scaled installs from thousands to hundreds of thousands—or engineered hockey-stick upticks for other mobile products—let’s talk about doing the same here.
Here’s what I need from you:
• Diagnose our current acquisition funnel, highlight the leaks, and size the opportunities.
• Propose data-driven experiments—think ASO iterations, referral mechanics, viral loops, or channel pivots—prioritized by impact and cost.
• Map clear KPIs (CPI, CAC, day-7 retention, etc.) and a lightweight reporting cadence so we can learn fast and double down on what works.
• Package all this into a 30-, 60-, and 90-day roadmap with the resources, creative assets, and tool stack you’ll require.
I’ll provide full access to App Store Connect, Google Play Console, and our existing Meta/Google Ads accounts so you can dive right in. If you’ve previously scaled installs from thousands to hundreds of thousands—or engineered hockey-stick upticks for other mobile products—let’s talk about doing the same here.