Drive Mobile App Downloads
Budget: ₹1,500 – ₹12,500 INR
My single, measurable objective is to lift the number of installs for my mobile app. To get there I need a marketer who can orchestrate campaigns across three key fronts—social media, search engines, and the app stores themselves—turning each channel into a reliable source of new users.
Here’s how I picture the engagement working. First, we refine the store listings with strong ASO: keyword research, compelling copy, screenshots, and video previews that convert page views into installs. In parallel, you will design and manage paid campaigns on Facebook / Instagram, TikTok, Google Ads, and Apple Search Ads, testing creative variations and audience segments until cost-per-install is where it needs to be. Close tracking through App Store Connect, Google Play Console, Firebase, or Adjust will let us see what’s paying off and double down quickly.
Deliverables
• Audit of current store presence plus a prioritized ASO improvement plan
• Full creative set for ads (static, video, headlines, copy)
• Campaign setup and ongoing optimisation on Social, Search, and ASA
• Weekly performance report highlighting installs, CPI, and next action steps
Once we have a repeatable flow of installs at an efficient CPI, we can talk about scaling budgets or layering in retention tactics, but the initial milestone is simple: more downloads, fast. If you have a track record of achieving that, let’s get started.
Here’s how I picture the engagement working. First, we refine the store listings with strong ASO: keyword research, compelling copy, screenshots, and video previews that convert page views into installs. In parallel, you will design and manage paid campaigns on Facebook / Instagram, TikTok, Google Ads, and Apple Search Ads, testing creative variations and audience segments until cost-per-install is where it needs to be. Close tracking through App Store Connect, Google Play Console, Firebase, or Adjust will let us see what’s paying off and double down quickly.
Deliverables
• Audit of current store presence plus a prioritized ASO improvement plan
• Full creative set for ads (static, video, headlines, copy)
• Campaign setup and ongoing optimisation on Social, Search, and ASA
• Weekly performance report highlighting installs, CPI, and next action steps
Once we have a repeatable flow of installs at an efficient CPI, we can talk about scaling budgets or layering in retention tactics, but the initial milestone is simple: more downloads, fast. If you have a track record of achieving that, let’s get started.