Digital Growth & Footprint Expansion for Regional News Channel

We run a regional news channel. We are looking for an experienced digital marketing freelancer/team to increase our digital footprint, traffic, and engagement across website, mobile app, and social media platforms.

Scope of Work

1. Website Growth

- SEO optimization (on-page + technical)
- Increase organic traffic
- Google News approval optimization
- Improve article structure and internal linking
- Keyword targeting for MP & CG local news

2. Mobile App Growth

- Increase app installs
- Push notification strategy
- App store optimization (ASO)
- Deep linking from website

3. Social Media Growth
Platforms: YouTube, Instagram, Facebook, X (Twitter)

- Content posting strategy
- Reels/Shorts growth plan
- Hashtag strategy (regional)
- Engagement optimization
- Daily posting calendar

4. Audience Expansion

- WhatsApp Channel growth
- Telegram group growth
- Breaking news distribution strategy
- Viral content planning

5. Analytics & Tracking

- Google Analytics setup
- Search Console optimization
- Social media tracking
- Weekly performance report

Deliverables

- 30-day growth plan
- SEO keyword list (MP & CG specific)
- Social media content calendar
- Website improvement checklist
- App growth strategy
- Weekly performance report

Required Skills

- SEO for News websites
- Social media growth
- Google News optimization
- Regional content strategy
- ASO (App Store Optimization)
- Analytics & reporting

Project Duration

1 month (extendable)

Budget

Open (Fixed price)

Success Metrics

- Increase website traffic
- Increase app installs
- Increase social media followers
- Improve engagement rate
- Improve Google ranking

Please Share

- Similar work experience (News websites preferred)
- Growth results achieved
- Strategy overview
- Timeline