Boost iOS App Installs
Budget: ₹1,500 – ₹12,500 INR
My iOS app is live and ready for scale. The primary objective now is clear: generate a steady flow of high-quality installs from professional adults who will actually use—and keep—what we’ve built.
Scope of work
• Set up and optimise campaigns on LinkedIn, Facebook, Instagram and Twitter to reach working professionals.
• Run paid ads on search engines, pairing Google Ads with Apple Search Ads to capture intent-driven traffic.
• Refine App Store Optimisation (creative assets, keyword metadata, screenshots, A/B tests) so the listing converts organically.
• Track every click and install through App Store Connect, Appsflyer or Firebase, and feed that data back into the campaigns for rapid iteration.
• Deliver concise weekly reports showing spend, CPI, retention, and actionable next steps.
Acceptance criteria
1. A complete media plan detailing audience segments, budget break-outs and channel mix before launch.
2. Live campaigns across all stated channels within five days of project start.
3. Minimum 20% reduction in cost-per-install over the first four weeks, or a clear optimisation roadmap explaining how that target will be met.
4. Transparent access to dashboards and raw performance data.
All copy, creatives and bidding strategies are expected to be handed over on completion so we can continue scaling in-house.
Scope of work
• Set up and optimise campaigns on LinkedIn, Facebook, Instagram and Twitter to reach working professionals.
• Run paid ads on search engines, pairing Google Ads with Apple Search Ads to capture intent-driven traffic.
• Refine App Store Optimisation (creative assets, keyword metadata, screenshots, A/B tests) so the listing converts organically.
• Track every click and install through App Store Connect, Appsflyer or Firebase, and feed that data back into the campaigns for rapid iteration.
• Deliver concise weekly reports showing spend, CPI, retention, and actionable next steps.
Acceptance criteria
1. A complete media plan detailing audience segments, budget break-outs and channel mix before launch.
2. Live campaigns across all stated channels within five days of project start.
3. Minimum 20% reduction in cost-per-install over the first four weeks, or a clear optimisation roadmap explaining how that target will be met.
4. Transparent access to dashboards and raw performance data.
All copy, creatives and bidding strategies are expected to be handed over on completion so we can continue scaling in-house.