App Store Optimization for Sports Apps

Job ID: 39888359

Budget: $250 – $500 USD

Title: ASO Specialist for Multi-Sport Fan Apps (Football, NBA, All-Sports Premium)

Spectate Pty Ltd operates a suite of sports fan apps delivering live scores, stats, news, and podcasts personalized by sport and team. We need an experienced ASO specialist to manage optimization for three apps:

Football: Team News

Basketball: Team News (NBA)

All-Sports Premium App (EPL + NBA + more)

You’ll handle the full ASO cycle: audit, keyword research, metadata optimization, Custom Product Pages, creative testing, review growth, and subscription conversion optimization across iOS and Android stores.

Responsibilities:
• Audit current listings and benchmark competitors
• Build and optimize metadata for multiple markets (US/UK/AU)
• Configure and manage Custom Product Pages for major teams
• Create keyword clusters and ranking projections
• Implement review and rating growth strategies
• Deliver ongoing tracking and optimization reports

Requirements:
• Proven ASO experience on App Store & Google Play
• Skilled with tools like AppTweak, MobileAction, or Sensor Tower
• Strong keyword and localization expertise
• Experience with sports, content, or subscription apps preferred

Please share examples of apps you’ve optimized, your ASO process, and your available start date.

Immediate start – long-term project across all three Spectate sports apps.