ASO for sport apps

App Store Optimization (ASO) Consultant Needed – Multi-Sport Fan App

We’re looking for an experienced ASO consultant to help optimize and expand a set of fan-focused sports apps.
The role includes reviewing a live football app, launching metadata for a new basketball app, and preparing a premium all-sports version.

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Project Overview

We operate a suite of apps that aggregate live scores, stats, team news, social updates, video content, and podcasts — all personalized by team or sport.

There are three apps in the ecosystem:
1. Football: Team News (live)
2. Basketball: Team News (upcoming)
3. All Sports (premium version)

Each app targets major markets: Australia, UK, US

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Objectives
• Audit and improve ASO performance for the live football app
• Create optimized metadata for basketball and multi-sport apps
• Build Custom Product Pages (CPPs) for every team across both football and basketball
• Improve organic visibility, keyword ranking, and conversion

Scope of Work

Football App (Live)
• Review existing App Store / Play Store metadata (title, subtitle, description, keyword field)
• Benchmark keyword coverage and ranking
• Recommend improvements for higher visibility and installs

Basketball App (New Launch)
• Create new metadata for iOS + Android
• Suggest keyword sets, keyword field, and ranking projections
• Plan and template CPPs for all 30 teams

All-Sports App (Premium Launch)
• Develop metadata emphasizing all-in-one access to multiple sports
• Suggest cross-sport keywords and metadata variations
• Create CPPs for main sports (Football, Basketball, Cricket, etc