Sales & Marketing Automation Software

I need a custom-built application that automates my sales and marketing workflow. At its core, the solution must let me spin up dynamic forms on demand, pass each field’s value into a central database, and then route those parameters through a “testing system” where I can tweak logic, scoring rules, or follow-up actions without touching source code.

Here is what I envision:

• A form-builder engine with a drag-and-drop UI (think Typeform/Google Forms style) that saves templates, version history, and validation rules.
• A relational database behind it, structured for rapid querying of every submission so I can segment, score, and export leads.
• Workflow automation that triggers emails, webhooks, or internal notifications the moment a form is submitted, plus room to add lead-tracking or detailed sales reporting later.
• Clean, well-documented code (Python, Node, or a comparable modern stack—happy to hear your recommendation) and REST/GraphQL endpoints so other tools can consume the data.
• A dashboard where I can A/B test different form variants, view conversion metrics, and adjust parameters in real time.

I will provide the hosting environment and access credentials; you provide source code, database schema, and a short deployment guide. Once the core features are stable, we can iterate on extras like email marketing or deeper CRM integrations, but the first milestone is a working testing system and form engine. Let me know which stack you’d choose and how long an MVP would take.