Remote B2B Marketing Specialist Wanted
Budget: $250 – $750 CAD
? Job Title: Remote B2B Marketing Specialist – Freight & Logistics
Location: Remote (Work from Home)
Employment Type: Full-Time (searching for a full-time employee)
Company: RRA Group Inc.
Department: Sales & Marketing
Reports to: President
________________________________________
? About Us
RRA Group Inc. is a full-service freight forwarding and customs brokerage company operating across North America. We specialize in integrated logistics solutions — including drayage, ocean, air, LTL/FTL trucking, customs clearance, and warehousing. Our operations are driven by in-house capabilities, allowing us to provide seamless port-to-door logistics with speed, control, and compliance.
We’re looking for a remote marketing specialist with a proven track record in B2B lead generation, sales funnel development, and performance marketing — ideally within the logistics, SaaS, or supply chain space.
________________________________________
?️ Key Responsibilities
• Develop and implement a full-funnel marketing strategy based on defined stages: Awareness, Interest, Consideration, Intent, and Purchase
• Create and manage targeted LinkedIn Ads, Google Ads, and retargeting campaigns
• Build lead magnets, landing pages, and automated email sequences for segmented audiences
• Coordinate with content writers and designers to publish case studies, blog posts, and conversion assets
• Maintain and optimize Zoho CRM funnels and lead pipelines
• Track, analyze, and report KPIs (CPL, MQL/SQL rates, funnel drop-off, etc.)
• Collaborate with sales reps to align marketing efforts with conversion goals
• Run A/B tests to improve performance across channels (ads, emails, landing pages)
________________________________________
? Key Qualifications
• 3+ years of B2B marketing experience (preferably in freight forwarding, logistics, SaaS, or supply chain)
• Strong understanding of sales funnel design, lead generation, and conversion strategy
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, and email marketing platforms (e.g., Mailchimp, ActiveCampaign)
• Proficient with CRM tools (Zoho preferred), landing page builders (Instapage, Unbounce), and analytics (Google Analytics, Hotjar)
• Ability to manage and report performance metrics across the funnel
• Experience working with remote, cross-functional teams
• Excellent English communication and copywriting skills
________________________________________
? Performance KPIs
• Monthly MQL and SQL targets
• CPL (Cost Per Lead)
• Funnel conversion rate improvement
• Demo bookings / consultation form completions
• Campaign ROI tracking
________________________________________
? Working Hours & Setup
• Remote role; must be available to overlap with PST working hours (9AM–5PM PST)
• Must have a stable internet connection and own laptop or PC
• Weekly performance check-ins and monthly campaign planning calls
Location: Remote (Work from Home)
Employment Type: Full-Time (searching for a full-time employee)
Company: RRA Group Inc.
Department: Sales & Marketing
Reports to: President
________________________________________
? About Us
RRA Group Inc. is a full-service freight forwarding and customs brokerage company operating across North America. We specialize in integrated logistics solutions — including drayage, ocean, air, LTL/FTL trucking, customs clearance, and warehousing. Our operations are driven by in-house capabilities, allowing us to provide seamless port-to-door logistics with speed, control, and compliance.
We’re looking for a remote marketing specialist with a proven track record in B2B lead generation, sales funnel development, and performance marketing — ideally within the logistics, SaaS, or supply chain space.
________________________________________
?️ Key Responsibilities
• Develop and implement a full-funnel marketing strategy based on defined stages: Awareness, Interest, Consideration, Intent, and Purchase
• Create and manage targeted LinkedIn Ads, Google Ads, and retargeting campaigns
• Build lead magnets, landing pages, and automated email sequences for segmented audiences
• Coordinate with content writers and designers to publish case studies, blog posts, and conversion assets
• Maintain and optimize Zoho CRM funnels and lead pipelines
• Track, analyze, and report KPIs (CPL, MQL/SQL rates, funnel drop-off, etc.)
• Collaborate with sales reps to align marketing efforts with conversion goals
• Run A/B tests to improve performance across channels (ads, emails, landing pages)
________________________________________
? Key Qualifications
• 3+ years of B2B marketing experience (preferably in freight forwarding, logistics, SaaS, or supply chain)
• Strong understanding of sales funnel design, lead generation, and conversion strategy
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, and email marketing platforms (e.g., Mailchimp, ActiveCampaign)
• Proficient with CRM tools (Zoho preferred), landing page builders (Instapage, Unbounce), and analytics (Google Analytics, Hotjar)
• Ability to manage and report performance metrics across the funnel
• Experience working with remote, cross-functional teams
• Excellent English communication and copywriting skills
________________________________________
? Performance KPIs
• Monthly MQL and SQL targets
• CPL (Cost Per Lead)
• Funnel conversion rate improvement
• Demo bookings / consultation form completions
• Campaign ROI tracking
________________________________________
? Working Hours & Setup
• Remote role; must be available to overlap with PST working hours (9AM–5PM PST)
• Must have a stable internet connection and own laptop or PC
• Weekly performance check-ins and monthly campaign planning calls