Website Consolidation and Rework
Budget: $8 – $15 USD
Project Goal
Consolidate two existing Roadrunner websites into a single WordPress platform that is simple to use, SEO-safe, and scalable.
Your responsibility as a WordPress contractor:
Information architecture refinement (within approved structure)
Create UX wireframes for key pages
Management of existing WordPress site (shiproadrunnerfreight.com) during the scope of the project.
Creation of new pages in the shiproadrunnerfreight.com website to migrate functionality out of the legacy site (freight.rrts.com). https://freight.rrts.com/Pages/Home.aspxhttps://www.shiproadrunnerfreight.com/
Leverage existing Roadrunner API architecture to create the new pages in the shiproadrunnerfreight.com page
SEO migration execution (301 redirects, metadata, URLs)
Performance optimization
Execution and support
Build Login Functionality to gated data to replicate what exists on freight.rrts.com
Corporate responsibility – Marketing / IT Lead
Owns project scope - Owns final list of requirements
Approves changes and prioritization
Final sign-off on changes
Contributors
Marketing / Brand
Content priorities, messaging, homepage direction
IT / Technology
Security, integrations, login areas, system dependencies
SEO / Analytics (internal or external)
Redirect validation, traffic protection, post-launch monitoring
Operations / Customer Experience
Validation of tools, forms, and workflows
Agency
Project Manager (single point of contact)
WordPress Developer(s)
API Expertise
SEO-aware Developer
Decision & Escalation Model
Weekly status + risks review
Open items resolved within 48 hours
Escalation directly to Roadrunner Accountable owner
No scope expansion without written approval
Fixed cost proposal with declared resources
Success Measures
One site replaces the other with no SEO traffic loss and all functionality maintained
Core user navigation purpose completed in fewer clicks
Internal teams can update content independently
Stable performance and clean process
Consolidate two existing Roadrunner websites into a single WordPress platform that is simple to use, SEO-safe, and scalable.
Your responsibility as a WordPress contractor:
Information architecture refinement (within approved structure)
Create UX wireframes for key pages
Management of existing WordPress site (shiproadrunnerfreight.com) during the scope of the project.
Creation of new pages in the shiproadrunnerfreight.com website to migrate functionality out of the legacy site (freight.rrts.com). https://freight.rrts.com/Pages/Home.aspxhttps://www.shiproadrunnerfreight.com/
Leverage existing Roadrunner API architecture to create the new pages in the shiproadrunnerfreight.com page
SEO migration execution (301 redirects, metadata, URLs)
Performance optimization
Execution and support
Build Login Functionality to gated data to replicate what exists on freight.rrts.com
Corporate responsibility – Marketing / IT Lead
Owns project scope - Owns final list of requirements
Approves changes and prioritization
Final sign-off on changes
Contributors
Marketing / Brand
Content priorities, messaging, homepage direction
IT / Technology
Security, integrations, login areas, system dependencies
SEO / Analytics (internal or external)
Redirect validation, traffic protection, post-launch monitoring
Operations / Customer Experience
Validation of tools, forms, and workflows
Agency
Project Manager (single point of contact)
WordPress Developer(s)
API Expertise
SEO-aware Developer
Decision & Escalation Model
Weekly status + risks review
Open items resolved within 48 hours
Escalation directly to Roadrunner Accountable owner
No scope expansion without written approval
Fixed cost proposal with declared resources
Success Measures
One site replaces the other with no SEO traffic loss and all functionality maintained
Core user navigation purpose completed in fewer clicks
Internal teams can update content independently
Stable performance and clean process