Multi-Platform Social Media Management web application
Budget: ₹1,500 – ₹12,500 INR
Social Media Posting & Campaign Management Application
1. Platform Integration
• Native API integration with Facebook and Instagram.
• OAuth 2.0 authentication for secure account connection.
• Direct integration with each platform’s Advertising Management APIs.
• API rate-limit handling and error management.
2. Multi-Platform Posting
• Publish images, videos, and reels simultaneously.
• Schedule posts for automated future publishing.
• Queue-based execution for bulk posting.
• Draft saving and approval workflow (team-ready).
• Reusable post templates.
• Centralized media library (image/video storage and reuse).
3. Campaign Management
• Create and manage advertising campaigns from the application.
• Full lifecycle control: start, pause, resume, stop.
• Boost posts directly from the app.
• Objective-based campaign creation aligned with platform standards.
4. Objective Mapping Engine
• Business objective selection before campaign creation.
• Mapping of business goals to platform campaign objectives.
• Backend event mapping to platform-recognized events:
o Lead
o Purchase
o Add to Cart
o Complete Registration
o Schedule Appointment
o App Install
5. Lead Management & CRM Integration
• Capture leads from campaigns into the internal database.
• Generic API endpoint for syncing leads with external Customer Relationship Management systems.
• Secure storage and consent-aware processing of lead data.
6. Payment Orchestration (Non-Processing)
• Unified dashboard for cross-platform ad spend visibility.
• Sync invoices, receipts, and billing data from platforms.
• Budget threshold alerts and spend notifications.
• Ad payments processed by each platform’s billing system (application does not process payments).
7. Analytics & Reporting
• Consolidated cross-platform performance metrics:
o Engagement
o Reach
o Conversions
o Advertising Spend
• Per-platform detailed insights:
o Likes
o Shares
o Comments
o Cost Per Click
o Click-Through Rate
• Return on Investment tracking.
• Exportable performance reports.
8. Notifications System
• Campaign status alerts (paused, stopped, completed).
• Budget overspend notifications.
• Lead milestone alerts.
• Scheduled post reminders.
9. Scalability & Infrastructure
• Cloud-based hosting with load balancing.
• Queue processing for posting and campaign execution.
• High-availability architecture.
10. Compliance & Constraints
• Compliance with General Data Protection Regulation and California Consumer Privacy Act.
• Consent management for user and lead data.
• Strict adherence to platform API policies and rate limits.
• Platform-native billing only; the application orchestrates but does not process transactions.
1. Platform Integration
• Native API integration with Facebook and Instagram.
• OAuth 2.0 authentication for secure account connection.
• Direct integration with each platform’s Advertising Management APIs.
• API rate-limit handling and error management.
2. Multi-Platform Posting
• Publish images, videos, and reels simultaneously.
• Schedule posts for automated future publishing.
• Queue-based execution for bulk posting.
• Draft saving and approval workflow (team-ready).
• Reusable post templates.
• Centralized media library (image/video storage and reuse).
3. Campaign Management
• Create and manage advertising campaigns from the application.
• Full lifecycle control: start, pause, resume, stop.
• Boost posts directly from the app.
• Objective-based campaign creation aligned with platform standards.
4. Objective Mapping Engine
• Business objective selection before campaign creation.
• Mapping of business goals to platform campaign objectives.
• Backend event mapping to platform-recognized events:
o Lead
o Purchase
o Add to Cart
o Complete Registration
o Schedule Appointment
o App Install
5. Lead Management & CRM Integration
• Capture leads from campaigns into the internal database.
• Generic API endpoint for syncing leads with external Customer Relationship Management systems.
• Secure storage and consent-aware processing of lead data.
6. Payment Orchestration (Non-Processing)
• Unified dashboard for cross-platform ad spend visibility.
• Sync invoices, receipts, and billing data from platforms.
• Budget threshold alerts and spend notifications.
• Ad payments processed by each platform’s billing system (application does not process payments).
7. Analytics & Reporting
• Consolidated cross-platform performance metrics:
o Engagement
o Reach
o Conversions
o Advertising Spend
• Per-platform detailed insights:
o Likes
o Shares
o Comments
o Cost Per Click
o Click-Through Rate
• Return on Investment tracking.
• Exportable performance reports.
8. Notifications System
• Campaign status alerts (paused, stopped, completed).
• Budget overspend notifications.
• Lead milestone alerts.
• Scheduled post reminders.
9. Scalability & Infrastructure
• Cloud-based hosting with load balancing.
• Queue processing for posting and campaign execution.
• High-availability architecture.
10. Compliance & Constraints
• Compliance with General Data Protection Regulation and California Consumer Privacy Act.
• Consent management for user and lead data.
• Strict adherence to platform API policies and rate limits.
• Platform-native billing only; the application orchestrates but does not process transactions.