Instagram DM Automation with Analytics (Manychat/LinkDM clone)

Job ID: 40343168

Budget: ₹75,000 – ₹150,000 INR

We're looking for a freelancer/dev team to build a web-based application/PWA of Instagram DM automation tool like Manychat/LinkDM/Linkplease with link tracking and analytics features.

Objectives -
• Automatically respond to comments & DMs
• Deliver links/products instantly (with multiple product cards)
• Track conversions from conversations
• Optimize what they sell using analytics

Requirements -
Automation Features-
• Auto-reply on DMs based on keywords
• Welcome messages for new followers/customers
• Scheduled messages with time/date triggers
• Campaign builder (create, edit, delete flows)
• Analytics: Sent, Delivered, Open rate, Conversion tracking (click-through-rate)

Dashboard (Web)
• Campaign creation & management
• Analytics charts per campaign
• Manual DM override (send directly)
• Settings: account, billing, API status
• Deep-link generator- A separate tab in the dashboard to generate deep-links of product links from popular sites like flipkart, amazon, myntra etc.

Additional requirements-
• Instagram Graph API integration
• Keyword rule engine
• Rate limit handling


Preferred Tech Stack -
Although we're open to other options, but here's the tech stack we would prefer to use-
• Frontend (Web): React + Next.js
• Mobile: React Native / Flutter
• Backend: Node.js + NestJS
• Database: PostgreSQL (AWS RDS)
• Cache: Redis (AWS ElastiCache)
• Storage: AWS S3
• Hosting: AWS ECS/EC2 with auto-scaling
• Payments: Razorpay / Stripe
• Monitoring: Datadog / NewRelic

Deliverables
• Web Dashboard (React + Next.js)
• Meta API secure integration
• Subscription Billing
• Analytics & Reporting
• Admin Panel

Please Note: A detailed PRD will be shared with shortlisted bidders with complete details of the project