Shopify Plus Multi-Store Setup - 23/09/2025 15:19 EDT
Budget: $1,000 – $5,000 USD
I run a single wholesale Shopify store and will be moving to Shopify Plus. Now I need to split the business into two separate, fully branded storefronts—one for wholesale and one for direct-to-consumer—while keeping a single product catalogue, inventory pool, and media library in the Plus admin.
What I need you to do
• Create two Shopify Plus stores that pull from the same products, inventory locations, and digital assets so stock levels stay perfectly in sync. ONE IS BUSINESS to BUSINESS.
• Configure Multipass or another secure solution so existing wholesale customers can be migrated seamlessly, with registration and login gating the entire wholesale site.
• Duplicate or rebuild the theme for the DTC store, optimising it for rich merchandising: customizable product pages, integrated customer reviews/ratings, and a loyalty program (Smile, LoyaltyLion, or similar).
• Set up Shopify Flow or custom Scripts where necessary to automate tasks across both stores—price rules, order routing, notifications, etc.
• Ensure any shared apps, metafields, and content blocks remain consistent, and document the process so my team can maintain everything after launch.
Acceptance criteria
1. One backend manages both storefronts with real-time inventory parity.
2. Wholesale site is 100 % gated behind registration/login and is invisible to retail shoppers. Wholesale also needs to have custom products assigned to specific customers only to view and pricing.
3. DTC site launches with functional product page customizer, visible reviews widget, and a working loyalty points program.
4. Data migration, URL redirects, and SEO essentials are handled to avoid disruption.
5. Handover includes a concise guide covering theme edits, Flow automations, and day-to-day store management.
If you have proven Shopify Plus, Liquid, and Flow experience and can map out a clear migration timeline, I’d love to talk through next steps.
This is a Needlepoint Business - we need customization, kits or bundles available on our DTC site as well as add on products to upsell. We want to also add reviews etc to DTC site - shop from Instagram and Tick Tok etc....Easy to shop for Consumers....multiple shipping profiles
Our sites will feature licensed needlepoint canvases, needleminders, threads, project bags etc....copyrites from large brands like Peanuts should be visible as it is the hallmark of our business that we are protecting their IP.. We will also need to sell one time only downloadable needlepoint charts to consumers. This will be part of a component for teaching needlepoint - so video's can be saved and posted and then linked to our charts that can be purchased.
our current wholesale site is www.officiallyneedlepoint.com - it is backend coded to only allow stores to see the info but would prefer in future that the DTC takes the front stage and wholesale to the back with their pricing etc. in effect. They will each have a different url/domain. We have many descriptions already set up for the products, collections etc.
We will also need to maintain separate email lists and share a shipping account but use different shipping methods and possibly outside app like ship station or similar.
What I need you to do
• Create two Shopify Plus stores that pull from the same products, inventory locations, and digital assets so stock levels stay perfectly in sync. ONE IS BUSINESS to BUSINESS.
• Configure Multipass or another secure solution so existing wholesale customers can be migrated seamlessly, with registration and login gating the entire wholesale site.
• Duplicate or rebuild the theme for the DTC store, optimising it for rich merchandising: customizable product pages, integrated customer reviews/ratings, and a loyalty program (Smile, LoyaltyLion, or similar).
• Set up Shopify Flow or custom Scripts where necessary to automate tasks across both stores—price rules, order routing, notifications, etc.
• Ensure any shared apps, metafields, and content blocks remain consistent, and document the process so my team can maintain everything after launch.
Acceptance criteria
1. One backend manages both storefronts with real-time inventory parity.
2. Wholesale site is 100 % gated behind registration/login and is invisible to retail shoppers. Wholesale also needs to have custom products assigned to specific customers only to view and pricing.
3. DTC site launches with functional product page customizer, visible reviews widget, and a working loyalty points program.
4. Data migration, URL redirects, and SEO essentials are handled to avoid disruption.
5. Handover includes a concise guide covering theme edits, Flow automations, and day-to-day store management.
If you have proven Shopify Plus, Liquid, and Flow experience and can map out a clear migration timeline, I’d love to talk through next steps.
This is a Needlepoint Business - we need customization, kits or bundles available on our DTC site as well as add on products to upsell. We want to also add reviews etc to DTC site - shop from Instagram and Tick Tok etc....Easy to shop for Consumers....multiple shipping profiles
Our sites will feature licensed needlepoint canvases, needleminders, threads, project bags etc....copyrites from large brands like Peanuts should be visible as it is the hallmark of our business that we are protecting their IP.. We will also need to sell one time only downloadable needlepoint charts to consumers. This will be part of a component for teaching needlepoint - so video's can be saved and posted and then linked to our charts that can be purchased.
our current wholesale site is www.officiallyneedlepoint.com - it is backend coded to only allow stores to see the info but would prefer in future that the DTC takes the front stage and wholesale to the back with their pricing etc. in effect. They will each have a different url/domain. We have many descriptions already set up for the products, collections etc.
We will also need to maintain separate email lists and share a shipping account but use different shipping methods and possibly outside app like ship station or similar.