Rebuild Hospital Website (WordPress) + Technical SEO Migration + Tracking + CRM Integrations

We need a senior WordPress developer with strong Technical SEO & migration experience to rebuild our hospital website from scratch on WordPress using CPT + ACF (no page builder dependency), with clean architecture, strong performance (Core Web Vitals), and a secure post-incident setup.

Goal: build a scalable site that generates appointments/leads across all departments and is future-ready for a mobile app via clean WP REST API output.

✅ Scope (Must)
1) WordPress Architecture (CPT + ACF)

Build a new WordPress site using Custom Post Types + ACF (Pro recommended):

Doctors

Departments

Services / Procedures

Offers / Packages

Locations / Branches

Insurance

Relationships required (bidirectional / queryable):
Doctor ↔ Service ↔ Department ↔ Location ↔ Insurance
(Example: doctor belongs to department(s), offers service(s), works at location(s), accepts insurance(s)).

2) Dynamic Templates (No hardcoded pages)

Create dynamic templates for:

Doctor page

Department page

Service/Procedure page

Offers listing + offer page

Locations listing + location page

Insurance listing + insurance page

3) Filtering / Search UX

Implement filtering for Doctors and listings:

Filter doctors by Department / Service / Insurance / Location

Must be fast, scalable, and UX-friendly

SEO rule for filtering (faceted nav):

Main listing pages should be indexable

Filtered parameter states should follow clear rules (noindex/canonical) to avoid thin/duplicate indexing

4) Technical SEO + Migration

Preserve existing high-performing URLs where possible

Deliver a full 301 redirect mapping as CSV

Implement redirects on server/WordPress level (state clearly where)

Correct canonical tags

Structured data:

MedicalClinic / Hospital

Physician (Doctor pages)

FAQ (where applicable)

XML sitemaps + robots.txt

Search Console submission checklist

5) Performance & Security (Post-Incident Hardening)

Core Web Vitals optimization:

Caching strategy

Critical CSS

Image optimization + WebP + lazy-loading

Font optimization

DB optimization

Reduce JS/CSS bloat

Security:

Wordfence + 2FA

Hardening checklist

Disable file editor

Staging environment

Malware scan + backdoor prevention plan

Access control (least privilege)

6) Tracking / SEM Readiness

GTM + GA4 setup (events)

Track conversions:

WhatsApp click

Call click

Map directions

Booking / appointment CTA

Pixel readiness (Meta/Snap/TikTok/Google)

UTM capture and passing source/medium/campaign data to CRM

7) CRM & Communications

Integrate with Bitrix24 OR provide webhook endpoints for CRM ingestion

WhatsApp/SMS integration plan (API-ready design, not necessarily full implementation unless agreed)

8) App-ready (Future Mobile App)

Ensure WP REST API output is clean and usable for future mobile app

Avoid “page builder locked content”; build clean data structures

9) Content Operations System (Ongoing updates)

We need a repeatable system to keep the site updated continuously:

Admin UI that makes it easy to add/edit doctors/services/offers/insurance

Content workflow documentation:

how to add a Doctor

how to link Doctor ↔ Services ↔ Departments ↔ etc.

Provide optional CSV import template for bulk content uploads (doctors/services/offers)

10) Multilingual-ready (Phase 2)

Not necessarily implementing now, but architecture must support:

Arabic + English (and possible Urdu later)

Clear URL strategy (subfolders preferred) + hreflang readiness

Translated slugs strategy (document it)

✅ Deliverables (Must)

Full website on staging + production deployment

ACF field groups export (JSON) + any custom code (zip/repo)

Redirect map CSV + implemented redirects

Tracking plan + GTM container export (or documentation)

Documentation + handover (admin guide + technical notes)

Post-launch QA report:

redirect validation summary

404 monitoring plan

GSC/GA4 sanity check

✅ Rules / Non-Negotiables

No nulled/cracked plugins/themes.

Any paid licenses must be under our ownership/email.

Code must be clean, documented, and maintainable.

Must use staging first, then deploy to production.

✅ Milestones (Preferred)

Please propose milestones with timeline, for example:

Architecture + CPT/ACF model + design system + staging setup

Templates + filtering + core pages

SEO migration + redirects + schema + sitemap

Tracking + CRM hooks + performance + security hardening

QA + launch + handover + 14–30 days post-launch support

Include 14–30 days bugfix support after launch.

✅ To Apply (Must Answer All)

Share 2 examples of SEO migrations you did with before/after:

traffic/rankings

issues faced + how you solved them

Explain your CPT/ACF model for Doctors/Departments/Services and how you maintain relationships.

How will you implement filtering without harming SEO? (indexable listings + faceted navigation rules)

What’s your redirect approach?

where implemented (server/WordPress)

testing method + logging/monitoring

Security plan post-incident:

hardening checklist

malware scan

backdoor prevention

access control

Performance plan for CWV:

caching, critical CSS, images, fonts, DB, JS/CSS strategy

What exactly will you deliver at handover?

ACF export, repo/zip, docs, credentials transfer