Manage Digital Marketing On Custom CRM

I already run my sales and customer data inside a custom-built CRM and now I want every piece of our digital marketing to live there too. The goal is simple: plan, launch, automate and measure campaigns from one dashboard so I can stop jumping between separate tools.

You will start by auditing the current codebase and database to understand how leads, contacts and activities are stored. From there, I need you to:

• Hook the CRM to the main marketing channels—think social platforms, Google properties, and our email SMTP or transactional service—so campaigns can be created and scheduled without leaving the system.
• Add automation flows that tag, segment and nurture contacts automatically once they respond.
• Feed engagement metrics straight back into each contact record and surface them in clear performance dashboards.
• Keep the interface lightweight and stable; any new module must respect the existing architecture and not break current workflows.
• Hand over concise documentation plus a walkthrough video so my internal team can operate everything after go-live.

The CRM is completely bespoke, so strong PHP/MySQL (or the stack you spot in the audit), API integration skills and a marketer’s eye for funnel reporting are essential. If this sounds like the kind of build you enjoy—hands-on with code while solving real marketing problems—let’s talk about timelines and the best way to phase the roll-out.