HubSpot CRM & UTM Setup

I need an experienced full-stack developer to configure HubSpot from the ground up and make sure it speaks flawlessly with every channel we rely on. The project covers three main areas:

1. CRM configuration
HubSpot has to be tailored for robust lead management, reliable sales tracking, and clear customer-support workflows. This includes setting up pipelines, custom properties, deal stages, ticketing, and the automation that ties them together.

2. Multi-channel integration
• Website – embed HubSpot forms so new contacts flow straight into the CRM, add the tracking code to monitor user behaviour across all pages, and sync every historical and future contact record.
• Email marketing – connect our existing email platform so campaigns automatically tag, score, and update contacts inside HubSpot.
• Social media – link Facebook, LinkedIn, and any other active accounts so ads and organic posts feed engagement data back into HubSpot reporting.

3. UTM strategy & implementation
Build a coherent naming convention, apply it to all current marketing links, and confirm that each UTM parameter is captured correctly inside HubSpot analytics and dashboards.

Acceptance criteria
• All forms submit to the correct HubSpot lists with no duplicate fields.
• Visitor sessions and conversion events display in the HubSpot timeline within 30 minutes of activity.
• Email and social channels pull engagement metrics (opens, clicks, comments, ad spend) into HubSpot reports.
• UTMs appear consistently in contact properties and attribution reports using the agreed naming scheme.
• A brief hand-off document details the setup and how to extend it.

I’m ready to provide admin access, current site repo, and brand guidelines as soon as we start.