60 seconds 3D animation realistic cartoon for social media advertising

Job ID: 37482719

Budget: $250 – $750 USD

I am looking for a 60 seconds 3D animation that combines both realistic and cartoon styles. Although I have a rough idea for the storyline, it needs further development. The main purpose of the animation is to promote our brand of all natural, high quality baby diapers on social media.

Skills and Experience:
- Proficiency in 3D animation and modelling
- Experience in creating realistic and cartoon animations
- Ability to develop and refine storyline ideas
- Strong understanding of marketing and advertising principles

The 2 main problems we are solving with our diapers are "Diaper not absorbant enough, causing leaks" and "One or both the adhesive pieces of tape that close the diaper not sticking because the mother has wet hands from the wet wipe and the tightening system is glue-based" .

The script idea I have for the animation is as follows:

Mother is holding baby in her arms, baby is wearing a cheap diaper. Baby pees in the diaper and it leaks onto mother's clothes. Mother is upset and she puts baby on the changing table for a new diaper. There is a television next to the changing table.
Baby sees mom grabbing and trying to put on one of those bad diapers and starts contorting, kicking and crying, not wanting to wear that diaper.
Mother cleans baby with a wet wipe and finally manages to put the diaper on but mother’s fingers are still wet from the wipe and she touches the adhesive part of the closing tape so it does not stick. The diaper won't close and she can't leave the baby like that. Baby is angry and crying.

The commercial for our diaper "Oridel" comes on TV and mother magically grabs a diaper through the TV screen. Baby feels happy because of the comfortable diaper and stops fussing around; mother fits the Oridel diaper on baby, it closes perfectly and both mother and baby are happy and smiling and laughing.

The type of animation and characters I have in mind is similar to BABY ALIVE - https://youtu.be/0LNPIp_DDl4?t=122 but the characters can also be more realistic than cartoon.

The designer is expected to
- Create the characters (Mother and baby, both africans)
- Capture the audience's attention within the first few seconds
- The tone of the video is funny

Ideal latest delivery date : Dec 10th

I look forward to your offers and to see your portfolios!