Lead-Focused Social Media Campaign - 20/04/2026 02:36 EDT
Budget: ₹1,500 – ₹12,500 INR
My brand, Amba Spices, is ready to move from simple posting to a results-driven social presence that actively captures leads. I’m concentrating our efforts on Facebook, Instagram and Twitter because they already hold a good portion of our target audience; now I need a professional who can turn that attention into sign-ups, enquiries and ultimately sales.
Video is the heartbeat of this campaign. Short-form reels, recipe demonstrations, behind-the-scenes footage—anything that tells the story of our masalas in a way that stops the scroll and invites a click. You’ll plan the concepts, script or storyboard them where needed, edit for each platform’s specs and publish with compelling captions, hashtags and calls-to-action that guide viewers to our lead funnels.
Alongside the creative, you’ll set up and optimise lead-generation objectives inside Meta Ads Manager and Twitter Ads, monitor performance daily, tweak audiences, budgets and creatives, and report back with clear metrics: cost per lead, click-through rates and video view percentages.
Deliverables
• 30-day content calendar focused on video posts for Facebook, Instagram and Twitter
• Production and editing of all agreed video assets (raw footage supplied if you prefer)
• Ad campaign setup and ongoing optimisation targeting qualified leads
• Weekly performance dashboard and end-of-month insights with next-step recommendations
If you’ve grown brands in the food or FMCG space and can point to previous lead-gen wins, let’s talk timing and milestones so we can spice up our pipeline together.
Video is the heartbeat of this campaign. Short-form reels, recipe demonstrations, behind-the-scenes footage—anything that tells the story of our masalas in a way that stops the scroll and invites a click. You’ll plan the concepts, script or storyboard them where needed, edit for each platform’s specs and publish with compelling captions, hashtags and calls-to-action that guide viewers to our lead funnels.
Alongside the creative, you’ll set up and optimise lead-generation objectives inside Meta Ads Manager and Twitter Ads, monitor performance daily, tweak audiences, budgets and creatives, and report back with clear metrics: cost per lead, click-through rates and video view percentages.
Deliverables
• 30-day content calendar focused on video posts for Facebook, Instagram and Twitter
• Production and editing of all agreed video assets (raw footage supplied if you prefer)
• Ad campaign setup and ongoing optimisation targeting qualified leads
• Weekly performance dashboard and end-of-month insights with next-step recommendations
If you’ve grown brands in the food or FMCG space and can point to previous lead-gen wins, let’s talk timing and milestones so we can spice up our pipeline together.