Animated Explainer for Campus Trail Program
Budget: $10 – $30 USD
Project goal
Develop a visually appealing short animation video that improves upon a previously created piece.
Video Style and Tone
The animation should be aesthetic and visually pleasing, enhancing the quality of the previous AI-generated version.
Script and Storyboard
- Enhance the visual appeal using professional animation techniques.
- Ensure the video maintains coherence and clarity in message delivery.
Additional information
- Sample video link: https://limewire.com/d/RmBxF#5T4vdMkqcA
Create an engaging explainer video for "Campus Trail," a peer mentorship program connecting prospective university students with real college students ("Trailblazers") who share authentic insights about university life in Maharashtra.
Illustrate the challenges prospective students face when making university decisions: uncertainty about which program or university to choose, difficulty finding authentic information, and confusion/anxiety about making such an important life choice.
Show how Campus Trail bridges this gap by connecting students with current Trailblazers who share genuine experiences about university life that you won't find in brochures or on websites. Visualize meaningful conversations about academic programs, campus culture, student organizations, and career opportunities.
Include scenes of:
- A student comparing different university websites/brochures but feeling overwhelmed or unsure
- A Trailblazer having a casual, honest conversation sharing both positives and challenges of their university experience
- A prospective student making confident decisions after gaining insider knowledge
Highlight the personalized matching process: show a student completing a brief survey about their interests, goals, and concerns, then being matched with a Trailblazer who has similar experiences and can provide relevant guidance.
Emphasize key benefits: making more informed university choices, gaining access to authentic insights from peers, and feeling confident about decisions that will shape their future.
End with a clear call-to-action encouraging prospective students to complete the matching survey and connect with a Trailblazer who best fits their needs and interests. Clarify that the answers to the survey are important, as they will be used to match them with the best fit Trailblazer, so they should answer as honestly as possible. There are no right or wrong answers, we just want to learn about them.
Use a friendly, approachable tone with vibrant animations featuring diverse student characters. Include the Campus Trail blue and yellow brand colors throughout the video.
We don't have any script.
Doesn’t have to be the same style, but it should match the overall branding of the project. You can check the website here: https://campustrail.org/
You can draft a rough script, but it will be translated into Marathi and the voiceover will need to be added later. (So, if you include any text in the video, please make sure you can change it later into Marathi after it is translated). Aim for 60-90 seconds - it shouldn’t be longer than 2 minutes.
One thing that’s important: the target audience for this video is Indian students, so it’s important that the skin colors match what you would see in a south Asian person. The clothes should be simple - no need to have traditional Indian clothing or anything, but please avoid characters with mini skirts etc. A regular top and trousers, backpack to indicate that they are students should be good.
Develop a visually appealing short animation video that improves upon a previously created piece.
Video Style and Tone
The animation should be aesthetic and visually pleasing, enhancing the quality of the previous AI-generated version.
Script and Storyboard
- Enhance the visual appeal using professional animation techniques.
- Ensure the video maintains coherence and clarity in message delivery.
Additional information
- Sample video link: https://limewire.com/d/RmBxF#5T4vdMkqcA
Create an engaging explainer video for "Campus Trail," a peer mentorship program connecting prospective university students with real college students ("Trailblazers") who share authentic insights about university life in Maharashtra.
Illustrate the challenges prospective students face when making university decisions: uncertainty about which program or university to choose, difficulty finding authentic information, and confusion/anxiety about making such an important life choice.
Show how Campus Trail bridges this gap by connecting students with current Trailblazers who share genuine experiences about university life that you won't find in brochures or on websites. Visualize meaningful conversations about academic programs, campus culture, student organizations, and career opportunities.
Include scenes of:
- A student comparing different university websites/brochures but feeling overwhelmed or unsure
- A Trailblazer having a casual, honest conversation sharing both positives and challenges of their university experience
- A prospective student making confident decisions after gaining insider knowledge
Highlight the personalized matching process: show a student completing a brief survey about their interests, goals, and concerns, then being matched with a Trailblazer who has similar experiences and can provide relevant guidance.
Emphasize key benefits: making more informed university choices, gaining access to authentic insights from peers, and feeling confident about decisions that will shape their future.
End with a clear call-to-action encouraging prospective students to complete the matching survey and connect with a Trailblazer who best fits their needs and interests. Clarify that the answers to the survey are important, as they will be used to match them with the best fit Trailblazer, so they should answer as honestly as possible. There are no right or wrong answers, we just want to learn about them.
Use a friendly, approachable tone with vibrant animations featuring diverse student characters. Include the Campus Trail blue and yellow brand colors throughout the video.
We don't have any script.
Doesn’t have to be the same style, but it should match the overall branding of the project. You can check the website here: https://campustrail.org/
You can draft a rough script, but it will be translated into Marathi and the voiceover will need to be added later. (So, if you include any text in the video, please make sure you can change it later into Marathi after it is translated). Aim for 60-90 seconds - it shouldn’t be longer than 2 minutes.
One thing that’s important: the target audience for this video is Indian students, so it’s important that the skin colors match what you would see in a south Asian person. The clothes should be simple - no need to have traditional Indian clothing or anything, but please avoid characters with mini skirts etc. A regular top and trousers, backpack to indicate that they are students should be good.