Animated Explainer Video for Sustainable Building Practices
Budget: $5,000 – $10,000 CAD
Circular Economy Built Environment Explainer Video
Video Highlights:
Working Title: Dozer’s “Stop-Go” Guide to Circular Building
Length: Approximately 1.5 minutes
Format: Animated Explainer
Style & Tone: Humorous, bold visuals, conversational narration
Orientation: Landscape and vertical
Languages: English, French, Spanish, Mandarin and Hindi
Length: ~1.5 minutes
Deadline: September 30th
About Light House
Light House is a Canadian non-profit with a mission to advance regenerative and circular practices in the built environment that nuture human health and well-being. Since 2006, we’ve worked across industry, government, and communities to accelerate low-carbon, circular, and regenerative practices in construction, real estate, and urban development. Our work sits at the intersection of innovation and practicality. From zero-waste construction pilots and circular economy roadmaps to policy guidance and community based solutions, we help move ideas from concept to implementation. We’re known for connecting the dots—linking supply chains, sectors, and stakeholders to create systems that are smarter, more efficient, and future-ready. Whether we’re helping a municipality reimagine waste, supporting Indigenous housing innovation, or producing tools and content to engage the next generation of builders, our team blends technical expertise with real-world insight, offering strategies that are grounded, scalable, and focused on long-term impact.
Project Context
Light House is conducting a Home Relocation and Renewal Feasibility Study, funded by the Research and Knowledge Initiative of Canada. This project explores a practical, climate-smart housing solution that connects homes slated for removal with the urgent demand for safe, low-carbon housing in Indigenous communities and the non-profit housing sector.
As part of the broader project, Light House is looking to produce a video that will act as a primer about the concept of a circular built environment. The intent is to engage with the public and spark interest in alternative solutions to the take-make-waste model that currently exists in the bult environment.
Narrative Concept
Meet Dozer — a balding, coffee-in-hand traffic controller who narrates from his lawn chair at a chaotic job site. With wit, sarcasm, and heart, Dozer walks us through the wasteful realities of construction: truckloads of shiny materials go in, heaps of packaging and waste come out, all bound for landfills. As the story unfolds, Dozer doesn’t just complain — he pitches circular solutions in lay terms supported by vivid animation:
• Design for Deconstruction: Build in a way that buildings can be taken apart.
• Flexible design: Build with change in mind.
• Repair and maintenance: Restore homes instead of replacing them.
• Home relocation: Move entire houses instead of tearing them down.
• Material reuse: Salvage usable elements for new builds and integrate them into new construction.
• Manufacture: Turn construction waste into valuable products, like his trusty lawn chair.
The video wraps with Dozer envisioning a world that turns “garbage into gold,” flipping his stop sign to “GO” as the city transforms into a vibrant, green place. It's a fast-paced, funny, and inspiring message for an industry in need of change.
Character: Dozer – construction worker, big-hearted, gruff-but-wise, coffee-in-hand philosopher of the job site
Tone: Humorous and light-hearted, fast-paced with visual gags and irony, grounded, honest, and solution-oriented, “Plain-talk” style that makes the circular economy feel obvious and doable
Language: Casual, conversational, a bit cheeky; includes Canadianisms and construction slang
Visual Style: Casual, conversational, a bit cheeky; includes Canadianisms and construction slang
Script: Developed to 80% by Light House. Collaboration to occur with animator for remaining 20%
Key Messages
Our cities are built on a linear economic model – the take-make-waste model – which results in inefficiences and additional costs, high levels of construction and demolition waste, carbon emissions. Share various impacts.
Propose a solution. Introduce a circular economy model through tangible examples. eg: Design for deconstruction, Design for resiliency and flexibility, Repair and maintenance v renovation, Adaptive reuse, Deconstruction, Material reuse and Whole-home relocation.
Inspire/ suggest opportunities: If widely adopted, these solutions could have transformative global impacts environmentally, socially, and economically.
Video Objectives
Educate viewers on how the current linear system is contributing to waste and climate impacts and the alternative circular economy.
Introduce how circular economy principles can support affordable and sustainable housing strategies.
Make complex concepts accessible to a general audience.
Inspire industry and public audiences to reimagine supply chains, waste streams, and building processes.
Target Audience
Builders and Contractors (e.g.,Construction teams, demolition companies)
Developers
Property managers
Construction suppliers and manufacturers
Adjacent industries: Designers, planners, municipal gov
General public interested in sustainability and urban innovation
Distribution Channels
Social media channels (LinkedIn,
YouTube, Instagram)
Industry conferences
Webinars
Trades schools and associations
Video Highlights:
Working Title: Dozer’s “Stop-Go” Guide to Circular Building
Length: Approximately 1.5 minutes
Format: Animated Explainer
Style & Tone: Humorous, bold visuals, conversational narration
Orientation: Landscape and vertical
Languages: English, French, Spanish, Mandarin and Hindi
Length: ~1.5 minutes
Deadline: September 30th
About Light House
Light House is a Canadian non-profit with a mission to advance regenerative and circular practices in the built environment that nuture human health and well-being. Since 2006, we’ve worked across industry, government, and communities to accelerate low-carbon, circular, and regenerative practices in construction, real estate, and urban development. Our work sits at the intersection of innovation and practicality. From zero-waste construction pilots and circular economy roadmaps to policy guidance and community based solutions, we help move ideas from concept to implementation. We’re known for connecting the dots—linking supply chains, sectors, and stakeholders to create systems that are smarter, more efficient, and future-ready. Whether we’re helping a municipality reimagine waste, supporting Indigenous housing innovation, or producing tools and content to engage the next generation of builders, our team blends technical expertise with real-world insight, offering strategies that are grounded, scalable, and focused on long-term impact.
Project Context
Light House is conducting a Home Relocation and Renewal Feasibility Study, funded by the Research and Knowledge Initiative of Canada. This project explores a practical, climate-smart housing solution that connects homes slated for removal with the urgent demand for safe, low-carbon housing in Indigenous communities and the non-profit housing sector.
As part of the broader project, Light House is looking to produce a video that will act as a primer about the concept of a circular built environment. The intent is to engage with the public and spark interest in alternative solutions to the take-make-waste model that currently exists in the bult environment.
Narrative Concept
Meet Dozer — a balding, coffee-in-hand traffic controller who narrates from his lawn chair at a chaotic job site. With wit, sarcasm, and heart, Dozer walks us through the wasteful realities of construction: truckloads of shiny materials go in, heaps of packaging and waste come out, all bound for landfills. As the story unfolds, Dozer doesn’t just complain — he pitches circular solutions in lay terms supported by vivid animation:
• Design for Deconstruction: Build in a way that buildings can be taken apart.
• Flexible design: Build with change in mind.
• Repair and maintenance: Restore homes instead of replacing them.
• Home relocation: Move entire houses instead of tearing them down.
• Material reuse: Salvage usable elements for new builds and integrate them into new construction.
• Manufacture: Turn construction waste into valuable products, like his trusty lawn chair.
The video wraps with Dozer envisioning a world that turns “garbage into gold,” flipping his stop sign to “GO” as the city transforms into a vibrant, green place. It's a fast-paced, funny, and inspiring message for an industry in need of change.
Character: Dozer – construction worker, big-hearted, gruff-but-wise, coffee-in-hand philosopher of the job site
Tone: Humorous and light-hearted, fast-paced with visual gags and irony, grounded, honest, and solution-oriented, “Plain-talk” style that makes the circular economy feel obvious and doable
Language: Casual, conversational, a bit cheeky; includes Canadianisms and construction slang
Visual Style: Casual, conversational, a bit cheeky; includes Canadianisms and construction slang
Script: Developed to 80% by Light House. Collaboration to occur with animator for remaining 20%
Key Messages
Our cities are built on a linear economic model – the take-make-waste model – which results in inefficiences and additional costs, high levels of construction and demolition waste, carbon emissions. Share various impacts.
Propose a solution. Introduce a circular economy model through tangible examples. eg: Design for deconstruction, Design for resiliency and flexibility, Repair and maintenance v renovation, Adaptive reuse, Deconstruction, Material reuse and Whole-home relocation.
Inspire/ suggest opportunities: If widely adopted, these solutions could have transformative global impacts environmentally, socially, and economically.
Video Objectives
Educate viewers on how the current linear system is contributing to waste and climate impacts and the alternative circular economy.
Introduce how circular economy principles can support affordable and sustainable housing strategies.
Make complex concepts accessible to a general audience.
Inspire industry and public audiences to reimagine supply chains, waste streams, and building processes.
Target Audience
Builders and Contractors (e.g.,Construction teams, demolition companies)
Developers
Property managers
Construction suppliers and manufacturers
Adjacent industries: Designers, planners, municipal gov
General public interested in sustainability and urban innovation
Distribution Channels
Social media channels (LinkedIn,
YouTube, Instagram)
Industry conferences
Webinars
Trades schools and associations