Develop StrongHer App: A Self-Care Journey
Budget: $8 – $15 AUD
Project StrongHer — Strength for the Next Chapter
Project StrongHer is an app created for women over 50 who know they want to feel better in their bodies — but don’t want another diet, weight-loss or food-tracking app telling them what they’re doing wrong.
This is not about shrinking yourself.
It’s about building strength, resilience and confidence as you move into the next chapter of life.
Project StrongHer gently encourages women to move more, drink water, sleep better and care for their wellbeing — not through pressure or perfection, but through connection and motivation.
At the heart of the app is a simple but powerful idea: looking after your inner child.
Each user is paired with a child avatar that represents their inner self. When they move their body, hydrate, rest, and show up for themselves, their child thrives. When they neglect their own needs, the child’s wellness score drops. If that score falls too low, the child becomes unwell — a gentle but emotional reminder that self-care isn’t selfish, it’s essential.
The app sends thoughtful notifications based on how the child is feeling, helping women reconnect with compassion rather than criticism. Progress isn’t measured by scales or calories, but by consistency, care and strength over time.
Project StrongHer is about longevity, independence and confidence.
It’s about learning that caring for yourself now is an act of love — for the woman you are today, and the woman you’re becoming.
Project StrongHer is an app created for women over 50 who know they want to feel better in their bodies — but don’t want another diet, weight-loss or food-tracking app telling them what they’re doing wrong.
This is not about shrinking yourself.
It’s about building strength, resilience and confidence as you move into the next chapter of life.
Project StrongHer gently encourages women to move more, drink water, sleep better and care for their wellbeing — not through pressure or perfection, but through connection and motivation.
At the heart of the app is a simple but powerful idea: looking after your inner child.
Each user is paired with a child avatar that represents their inner self. When they move their body, hydrate, rest, and show up for themselves, their child thrives. When they neglect their own needs, the child’s wellness score drops. If that score falls too low, the child becomes unwell — a gentle but emotional reminder that self-care isn’t selfish, it’s essential.
The app sends thoughtful notifications based on how the child is feeling, helping women reconnect with compassion rather than criticism. Progress isn’t measured by scales or calories, but by consistency, care and strength over time.
Project StrongHer is about longevity, independence and confidence.
It’s about learning that caring for yourself now is an act of love — for the woman you are today, and the woman you’re becoming.