TikTok PPC Strategy and Management
Budget: $15 – $25 USD
My in-house team has the brand voice and visuals locked down, but we need a specialist to turn those assets into a revenue-driven TikTok Ads campaign. The goal is to build out a complete pay-per-click strategy—covering audience research, funnel design, creative direction, daily optimisation, and clear reporting—so we can start attracting qualified traffic and measurable sales within the next few weeks.
You will take full ownership inside TikTok Ads Manager: from structuring the campaigns and ad groups to writing compelling copy, choosing the right objectives, setting smart bidding rules, and installing all necessary pixels so events flow correctly into our analytics stack. While Google, Facebook, or LinkedIn might come into play later, our immediate focus is TikTok only; everything produced should follow the platform’s best practices and short-form creative trends.
Deliverables I will review against:
• Campaign roadmap outlining target personas, budget allocation, and KPIs
• Launch-ready TikTok Ads account with conversion tracking verified
• A minimum of three ad variants per audience segment, including copy hooks and visual guidance (we can supply raw assets)
• Optimisation log and weekly performance report for the first month, detailing actions taken and next-step recommendations
To ensure we hit the ground running, please outline any additional assets or access you’ll need on day one and share one concise case study that demonstrates your success with TikTok PPC.
You will take full ownership inside TikTok Ads Manager: from structuring the campaigns and ad groups to writing compelling copy, choosing the right objectives, setting smart bidding rules, and installing all necessary pixels so events flow correctly into our analytics stack. While Google, Facebook, or LinkedIn might come into play later, our immediate focus is TikTok only; everything produced should follow the platform’s best practices and short-form creative trends.
Deliverables I will review against:
• Campaign roadmap outlining target personas, budget allocation, and KPIs
• Launch-ready TikTok Ads account with conversion tracking verified
• A minimum of three ad variants per audience segment, including copy hooks and visual guidance (we can supply raw assets)
• Optimisation log and weekly performance report for the first month, detailing actions taken and next-step recommendations
To ensure we hit the ground running, please outline any additional assets or access you’ll need on day one and share one concise case study that demonstrates your success with TikTok PPC.