Specialist for Shopify & Klaviyo ELO Coffee Setup

ELO Coffee Co. – Shopify + Klaviyo Setup Specialist

Project Overview

ELO Coffee Co. is a new specialty coffee company launching in Summer 2026. We sell premium coffee online and wholesale to churches, ministries, and organizations.

Our mission is simple:

Exceptional Coffee. Meaningful Impact.

A portion of profits support organizations including Teen Challenge, Convoy of Hope, and anti-human trafficking initiatives.

We are looking for an experienced Shopify and Klaviyo specialist to build our email marketing foundation before launch.

Platform Stack

* Shopify
* Klaviyo
* Recharge Subscriptions (if applicable)
* Google Analytics 4
* Google Search Console
* Meta Pixel
* Shopify Forms

Scope of Work

Shopify Setup & Optimization

* Review Shopify store setup
* Configure basic SEO settings
* Optimize page titles and meta descriptions
* Configure sitemap submission
* Connect Google Search Console
* Connect Google Analytics 4
* Verify domain tracking
* Set up conversion tracking
* Ensure mobile optimization
* Ensure all email capture forms are functioning

Klaviyo Integration

* Connect Klaviyo to Shopify
* Configure customer data sync
* Configure email signup forms
* Configure popups
* Configure abandoned cart tracking
* Configure browse abandonment tracking
* Configure customer segmentation

Required Email Flows

1. Welcome Series (3-5 emails)

* Brand story
* Mission and impact
* Product introduction
* First purchase incentive

2. Abandoned Cart Flow

* 3 email sequence
* Dynamic product inclusion
* Conversion-focused copy

3. Browse Abandonment Flow

* Product reminder sequence
* Dynamic content

4. Post-Purchase Flow

* Thank you email
* Brand mission reinforcement
* Review request
* Repeat purchase encouragement

5. Subscription Flow

* Subscription welcome
* Subscription management education
* Retention-focused messaging

6. Win Back Flow

* Re-engagement campaign
* Repeat purchase incentives

Email Design

* Brand-consistent email templates
* Mobile optimized
* Clean premium coffee aesthetic
* Reusable templates for future campaigns

Segmentation

Create customer segments including:

* New Subscribers
* First-Time Customers
* Repeat Customers
* Subscribers
* Wholesale Leads
* High Value Customers
* Non-Purchasers

Reporting

Provide dashboard setup and reporting for:

* Revenue attribution
* Open rates
* Click rates
* Conversion rates
* Subscriber growth

Deliverables

* Fully integrated Shopify + Klaviyo account
* All flows tested and functioning
* Email templates completed
* Analytics configured
* Documentation or Loom walkthrough provided
* 30-day post-launch support preferred

Required Experience

Please provide:

* Shopify stores you have worked on
* Klaviyo accounts you have built
* Screenshots of flows
* Revenue results generated from Klaviyo
* Experience with coffee, food, beverage, CPG, or subscription brands

Bonus Experience

* Specialty coffee brands
* Subscription commerce
* Faith-based brands
* Consumer packaged goods
* Meta Ads experience

Budget

$500–$1,500 depending on experience and scope.

To confirm you read this posting, begin your proposal with:

“Exceptional Coffee. Meaningful Impact.”