Social PR Brand Awareness Campaign

I need to raise my brand’s profile through a clear-cut public relations campaign centred on social media. The assignment starts with refining the core message and overall story, then mapping it to the social channels where our audience spends most of its time. Building genuine engagement—not vanity metrics—is the priority, so every tactic must be measurable and tied to awareness goals.

Please create a concise PR roadmap that covers tone of voice, posting cadence, and visual direction, then oversee the roll-out and optimisation. I’m open to adding press releases or live events later if they support the social push, but the initial scope stays digital.

Deliverables I must receive:
• A channel-specific strategy document (platform selection, messaging pillars, KPIs)
• A 4-week content calendar with copy, visuals or creative briefs ready for scheduling
• Weekly performance snapshots and a wrap-up report analysing reach, engagement, and next-step recommendations

Social media tools you favour—whether Sprout, Hootsuite, Buffer, or native dashboards—can be used as long as raw data is shared so I can verify results. Keep language simple, visuals on brand, and decision-making transparent.