Shopify On-Page & Technical SEO
Budget: €250 – €750 EUR
I have a (small) Shopify store (1 product, two variations, theme: Horizon) that needs a solid round of on-page and technical optimisation. My immediate priorities are sharpening keyword use across every key page (ideally Semrush/Ahrefs), rewriting meta titles and descriptions so they finally meet best-practice length and click-through standards (where needed), and adding the H1 tags that are currently missing on several templates as well as tackling "too few internal links", images without ALT-Text, pages have low Text-HTML ratio as a lot of CSS/HTML of shopify was used, removal of Ophan Pages in Sitemaps. Home Page, Collection Page, Product Page, FAQ, About Us, and legal pages (terms, returns), shipping
On the technical side I need the site to load faster, pass Google’s mobile-friendliness test and UX, and surface clean structured data so products show rich results. If you can please set up on AI compatibility guidelines—making sure content and markup are easy for tools like Google’s SGE or ChatGPT plugins to understand.
Project Goals & Deliverables Required
1. Full Technical & On-Page SEO Audit
The audit must include:
Missing / incorrect H1, H2, meta titles & meta descriptions
Keyword optimization opportunities
Duplicate content or thin content checks
Text-to-HTML ratio issues
Low word-count pages
Orphaned pages + internal linking issues
Image alt-tag review
Correct Sitemap issues (orphaned pages, wrong URLs, duplicates)
Liquid theme issues affecting SEO
JavaScript/CSS bloat
Shopify apps causing performance problems
Ensure correct canonical tags
Deliverable: PDF report + recommendations + priority list
2. Fix Shopify On-Page SEO Issues
Add / correct H1 tags on all pages
Improve meta titles & meta descriptions
Add missing image ALT attributes
Improve text/HTML ratio on homepage & collection pages
Implement internal linking structure (min. 3 links per key page)
Fix orphaned pages
Improve collection page text blocks (HTML, not embedded in hero images)
Deliverable: Before/after comparison
3. Core Web Vitals Optimization (LCP, CLS, INP)
You must directly work inside Shopify (Online Store → Theme → Edit Code).
Tasks include:
Optimizing Liquid theme sections
Reducing unused JavaScript
Lazy-loading non-critical images
Serving compressed & next-gen images
Fixing layout shift (CLS)
Improving above-the-fold content loading
Minifying render-blocking CSS/JS
Verifying improvements in Lighthouse & PageSpeed Insights
Deliverables:
✔ Before/after Lighthouse report
✔ Before/after Core Web Vitals screenshots
4. JSON-LD Structured Data Implementation
You must implement valid schema via Liquid:
Organization Schema (with logo, brand, social links)
Product Schema (price, availability, reviews, images, GTIN if available)
Breadcrumb Schema
FAQ Schema (if applicable)
Ensure no duplicate or conflicting schema
Test via Schema.org & Google Rich Results Tester
Deliverable:
✔ JSON-LD code added
✔ Validation screenshots
Structured Data (JSON-LD) — Full Implementation Checklist
The following JSON-LD schemas must be implemented or corrected inside the Shopify theme (Liquid).
All schema must validate on Schema.org and Google Rich Results Tester, and must not conflict with Shopify’s default output.
Required Structured Data Types: Organization and Product Schema
5. AI Search Compatibility (Critical Requirement!)
The site must be accessible and optimized for:
Google-Extended (AI training), Googlebot & Googlebot-Mobile, PerplexityBot, ChatGPT-User / OpenAI bot, Claude Bot, AmazonBot, CCBot
Tasks:
Analyze current bot access (some are blocked)
Fix robots.txt
Add explicit Allow rules
Ensure no theme/app is blocking crawlers
Prepare schema & page structure for AI extraction
Validate by fetching the site with each bot user-agent
Deliverable:
✔ Correct robots.txt
✔ AI crawler fetch tests (HTTP status 200)
✔ "Blocked pages" in Semrush reduced to 0
6. Sitemap & Indexing Fixes
Remove reference to non-existing blog pages
Fix orphaned collection pages
Ensure sitemap is clean and correctly referenced in robots.txt
Validate in Google Search Console
Deliverable:
✔ Clean sitemap
✔ GSC indexing validation
7. Image Optimization
Add missing ALT tags
Compress large hero images
Serve responsive images
Ensure no oversized images slow down LCP
Deliverable:
✔ Before/after image size comparison
8. Internal Linking Strategy
Add contextual links to product pages
Add footer links
Ensure each important page has 3–5 internal links
Improve discoverability of collections & products
Deliverable:
✔ Internal linking map
9. Optional (if you offer it): Blog Setup
Create a blog page template
Add SEO-ready blog structure (H1/H2, schema, table of contents)
Prepare 1 example blog post template
(This is optional — please specify in your proposal if you include it.)
10. Minor Fixes
• Repair any broken internal links
• Ensure breadcrumb navigation works visually & technically
• Check mobile UX
• Remove duplicate titles/descriptions if present
Tools the freelancer must use for implementation & validation reports:
Semrush, Google Search Console, PageSpeed Insights, Schema.org Rich Results Tester, Shopify Theme Code Editor, Lighthouse (desktop + mobile)
You’ll have access to the store’s theme code, Search Console and any analytics you need and is available. Once work is complete I’d like a brief hand-off document so my team can maintain the improvements going forward.
Many thanks.
On the technical side I need the site to load faster, pass Google’s mobile-friendliness test and UX, and surface clean structured data so products show rich results. If you can please set up on AI compatibility guidelines—making sure content and markup are easy for tools like Google’s SGE or ChatGPT plugins to understand.
Project Goals & Deliverables Required
1. Full Technical & On-Page SEO Audit
The audit must include:
Missing / incorrect H1, H2, meta titles & meta descriptions
Keyword optimization opportunities
Duplicate content or thin content checks
Text-to-HTML ratio issues
Low word-count pages
Orphaned pages + internal linking issues
Image alt-tag review
Correct Sitemap issues (orphaned pages, wrong URLs, duplicates)
Liquid theme issues affecting SEO
JavaScript/CSS bloat
Shopify apps causing performance problems
Ensure correct canonical tags
Deliverable: PDF report + recommendations + priority list
2. Fix Shopify On-Page SEO Issues
Add / correct H1 tags on all pages
Improve meta titles & meta descriptions
Add missing image ALT attributes
Improve text/HTML ratio on homepage & collection pages
Implement internal linking structure (min. 3 links per key page)
Fix orphaned pages
Improve collection page text blocks (HTML, not embedded in hero images)
Deliverable: Before/after comparison
3. Core Web Vitals Optimization (LCP, CLS, INP)
You must directly work inside Shopify (Online Store → Theme → Edit Code).
Tasks include:
Optimizing Liquid theme sections
Reducing unused JavaScript
Lazy-loading non-critical images
Serving compressed & next-gen images
Fixing layout shift (CLS)
Improving above-the-fold content loading
Minifying render-blocking CSS/JS
Verifying improvements in Lighthouse & PageSpeed Insights
Deliverables:
✔ Before/after Lighthouse report
✔ Before/after Core Web Vitals screenshots
4. JSON-LD Structured Data Implementation
You must implement valid schema via Liquid:
Organization Schema (with logo, brand, social links)
Product Schema (price, availability, reviews, images, GTIN if available)
Breadcrumb Schema
FAQ Schema (if applicable)
Ensure no duplicate or conflicting schema
Test via Schema.org & Google Rich Results Tester
Deliverable:
✔ JSON-LD code added
✔ Validation screenshots
Structured Data (JSON-LD) — Full Implementation Checklist
The following JSON-LD schemas must be implemented or corrected inside the Shopify theme (Liquid).
All schema must validate on Schema.org and Google Rich Results Tester, and must not conflict with Shopify’s default output.
Required Structured Data Types: Organization and Product Schema
5. AI Search Compatibility (Critical Requirement!)
The site must be accessible and optimized for:
Google-Extended (AI training), Googlebot & Googlebot-Mobile, PerplexityBot, ChatGPT-User / OpenAI bot, Claude Bot, AmazonBot, CCBot
Tasks:
Analyze current bot access (some are blocked)
Fix robots.txt
Add explicit Allow rules
Ensure no theme/app is blocking crawlers
Prepare schema & page structure for AI extraction
Validate by fetching the site with each bot user-agent
Deliverable:
✔ Correct robots.txt
✔ AI crawler fetch tests (HTTP status 200)
✔ "Blocked pages" in Semrush reduced to 0
6. Sitemap & Indexing Fixes
Remove reference to non-existing blog pages
Fix orphaned collection pages
Ensure sitemap is clean and correctly referenced in robots.txt
Validate in Google Search Console
Deliverable:
✔ Clean sitemap
✔ GSC indexing validation
7. Image Optimization
Add missing ALT tags
Compress large hero images
Serve responsive images
Ensure no oversized images slow down LCP
Deliverable:
✔ Before/after image size comparison
8. Internal Linking Strategy
Add contextual links to product pages
Add footer links
Ensure each important page has 3–5 internal links
Improve discoverability of collections & products
Deliverable:
✔ Internal linking map
9. Optional (if you offer it): Blog Setup
Create a blog page template
Add SEO-ready blog structure (H1/H2, schema, table of contents)
Prepare 1 example blog post template
(This is optional — please specify in your proposal if you include it.)
10. Minor Fixes
• Repair any broken internal links
• Ensure breadcrumb navigation works visually & technically
• Check mobile UX
• Remove duplicate titles/descriptions if present
Tools the freelancer must use for implementation & validation reports:
Semrush, Google Search Console, PageSpeed Insights, Schema.org Rich Results Tester, Shopify Theme Code Editor, Lighthouse (desktop + mobile)
You’ll have access to the store’s theme code, Search Console and any analytics you need and is available. Once work is complete I’d like a brief hand-off document so my team can maintain the improvements going forward.
Many thanks.