Shopify Bloutout EdgeTag Setup & Validation

Job ID: 40075277

Budget: $50 – $0 USD

Hi ,

I need help completing the EdgeTag setup and validating that data is properly passing end-to-end. Happy to pay a fee for this service(s)....
Specifically, I want to confirm:

1. EdgeTag Configuration
Does EdgeTag require any configuration on your side beyond us connecting Meta and Shopify?
If so, can you confirm what you need from us to complete that setup?

2. Event & Data Validation
We want to ensure that key events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase) are firing correctly through EdgeTag and being sent to Meta.
Can you help us validate that events are passing and appearing correctly in Meta (event manager / diagnostics)?

3. Custom Purchase Event Question
• Given our current Meta account restrictions tied to our primary pixel, is it possible for Blotout to:
Create or configure a custom purchase event on the EdgeTag side, and
Send that event to Meta in a way that allows us to optimize against it, independent of the restricted native pixel?
• If this is possible, we would want guidance on:
How that event would be named and mapped in Meta
Whether it can be used for optimization and learning
Any limitations or risks we should be aware of

Our goal here is to understand whether EdgeTag can help us improve signal quality and/or provide an alternate optimization path while our primary pixel is impacted.

Thanks in advance for the guidance.
Best,
Tom