Sales-Focused Site & Ad Campaigns

My main objective is simple: convert more visitors into paying customers. To do that I need two tightly-linked pieces of work.

1. A conversion-oriented website overhaul or build—from responsive layout and fast loading to clear calls-to-action and an analytics foundation that reveals what is (and isn’t) working.

2. A paid-traffic strategy that launches on Facebook Ads and Instagram Ads, complete with audience research, creative concepts, campaign structure, pixel setup, and performance tracking tied back to on-site sales.

Please bring experience in modern web development (WordPress, Shopify, or a comparable stack), Meta Business Suite/Facebook Ads Manager, and data-driven optimisation.

Deliverables I will sign off on:
• Live, mobile-responsive website ready to transact or capture leads
• Installed analytics (GA4, Meta Pixel) with goals/events mirroring sales funnel
• At least one fully active campaign set on Facebook and Instagram, including ad creatives, targeting, and reporting dashboard
• A short hand-off guide so my team can monitor and tweak after launch

Let me know your proposed timeline, key milestones, and past examples of similar work.