SMART Facebook Marketing Goals
Budget: $250 – $750 USD
I need a concise set of SMART (Specific, Measurable, Achievable, Relevant and Time-bound) goals that will guide my upcoming Facebook campaign. The sole focus of the campaign is to increase brand awareness among people who self-identify as book lovers; interest- and behavior-based targeting will be the backbone of every tactic we use.
Here is what I expect:
• A brief discovery call outline (or questionnaire) so you can confirm my brand voice and current baseline reach.
• A written goal framework that translates “brand awareness for book lovers” into no more than three SMART goals, each paired with clear KPIs drawn from Facebook Ads Manager / Meta Business Suite (impressions, reach, ad recall lift, etc.).
• Recommended timeframes, budget allocation percentages per goal, and the exact audience parameters you would use inside Ads Manager.
• A one-page action plan that shows how success will be measured and reported—ideally with reference to Facebook Insights and any third-party analytics tools you find useful.
Additionally, the freelancer should analyze my published book titles to identify relevant audience behaviors or interests for targeting.
Everything should be delivered in an editable document (Google Docs or Word) so I can tweak numbers before launch. If you can add a short paragraph of creative recommendations that resonate with book lovers—without straying into full copywriting—that’s a plus.
I’m ready to get started as soon as I review a sample outline or previous strategy deck that shows you’ve done similar brand-awareness work on Facebook.
Here is what I expect:
• A brief discovery call outline (or questionnaire) so you can confirm my brand voice and current baseline reach.
• A written goal framework that translates “brand awareness for book lovers” into no more than three SMART goals, each paired with clear KPIs drawn from Facebook Ads Manager / Meta Business Suite (impressions, reach, ad recall lift, etc.).
• Recommended timeframes, budget allocation percentages per goal, and the exact audience parameters you would use inside Ads Manager.
• A one-page action plan that shows how success will be measured and reported—ideally with reference to Facebook Insights and any third-party analytics tools you find useful.
Additionally, the freelancer should analyze my published book titles to identify relevant audience behaviors or interests for targeting.
Everything should be delivered in an editable document (Google Docs or Word) so I can tweak numbers before launch. If you can add a short paragraph of creative recommendations that resonate with book lovers—without straying into full copywriting—that’s a plus.
I’m ready to get started as soon as I review a sample outline or previous strategy deck that shows you’ve done similar brand-awareness work on Facebook.