SEO Optimize WordPress Site for Pool Services

I need an SEO expert to optimize my WordPress website. The goal is to boost sales and conversions for my pool building and outdoor living services in the Tampa Bay Area.

Key Requirements:
- Keyword research targeting pool building services
- On-page SEO optimization (meta tags, headings, etc.)
- Compare high yielding competitiors
- Local SEO to target nearby customers
- Performance tracking and regular reports

Ideal Skills and Experience:
- Proven SEO success on WordPress sites
- Experience in the home services industry, particularly pool construction
- Strong analytical skills for tracking and reporting

Please provide examples of previous work and success metrics.