Performance Marketing & Analytics Specialist Needed

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Performance Marketing & Marketing Analytics Specialist (Freelancer)

Role Overview

We are looking for a freelance marketing expert who can set up, manage, and optimize performance marketing campaigns while implementing user behavior tracking and analytics to improve conversion rates for our mobile app.

The candidate should have strong experience with Meta Ads, Google Ads, event tracking, and marketing automation tools like CleverTap.

Key Responsibilities
1. Performance Marketing Setup

Create and manage campaigns on Meta Ads (Facebook & Instagram)

Create and manage campaigns on Google Ads (Search, Display, YouTube, UAC/App campaigns)

Optimize campaigns for cost per lead (CPL) and customer acquisition

2. Event Tracking & Analytics

Set up event tracking for user journey such as:

App Install

Sign Up

Package View

Booking Started

Payment Initiated

Payment Completed

Implement conversion tracking and attribution

3. Tool Integration

Setup and configure:

CleverTap (user behaviour tracking & automation)

Firebase / GA4

Meta Pixel / Conversion API

Google Tag Manager

App install attribution tools (if needed)

4. Funnel Optimization

Analyze and optimize the marketing funnel:

Ad → App Install → Signup → Package Selection → Payment

Identify drop-offs and suggest improvements.

5. Marketing Automation

Using CleverTap:

Set up push notifications

Set up behavior-based campaigns

Retarget users who drop before payment

Create user segmentation

6. Dashboard & Reporting

Create a simple performance dashboard tracking:

Cost per install

Cost per signup

Cost per purchase

Conversion rate

ROAS

Tools allowed:

Amplitude

GA4

Looker Studio

CleverTap analytics

Required Skills

Meta Ads Manager

Google Ads

CleverTap

Firebase / GA4

Conversion tracking setup

Marketing funnel analysis

Mobile app marketing

Retargeting campaigns

Preferred Experience

Experience working with mobile apps

Experience with app install campaigns

Experience with conversion optimization

Experience managing ₹10L+ monthly ad budgets

Deliverables

The freelancer should:

Setup complete event tracking

Setup marketing funnel analytics

Setup CleverTap automation

Launch and optimize Meta & Google campaigns

Create weekly performance reports