PHASE 2 — FULL-STACK TRACKING SYSTEM + YOUTUBE & WHATSAPP INFRASTRUCTURE + WEEKLY DATA HEALTH (SHOPIFY + META + CAPI + GA4 + TIKTOK + EMAIL)
Budget: £400 – £1,200 GBP
Phase 2 (Continuation of Phase 1)
https://www.freelancer.com/projects/meta-pixel/SHOPIFY-META-PIXEL-CAPI-WHATSAPP/details
This project requires a freelance expert to implement a complete multi-platform event tracking and validation system for an e-commerce business, ensuring data accuracy, cross-platform consistency, and operational stability. The final deliverables must meet defined quality standards, be thoroughly documented, and allow internal staff to maintain tracking health independently.
Objective
- Deliver a clean, unified, and deduplicated tracking ecosystem across Meta Pixel + CAPI, GA4 Enhanced Ecommerce, TikTok Pixel/Events API, YouTube Ads Attribution, WhatsApp Business, Shopify, and Email UTMs.
- Achieve 100% accurate event tracking, zero duplicates, consistent attribution across channels, and enable weekly data health checks for long-term platform stability.
Scope of Work
- Set up and precisely configure all required tracking platforms, integrating Meta Pixel + CAPI (deduplicated server/browser implementation), GA4 Enhanced Ecommerce (Shopify native), TikTok Pixel, YouTube Ads attribution to GA4, and consistent, clean product ID mapping.
- Establish and configure a unified WhatsApp Business number with call-to-action (CTA) placements on all key touchpoints, including website, product pages, cart, checkout, footer, Instagram, Facebook, and email. Implement event tracking for whatsapp_click and conversation_start where supported.
- Build and run thorough cross-channel validation for all events and parameters, ensuring zero duplication, consistent cross-domain session handling, and correct attribution and mapping in Meta, GA4, TikTok, Shopify, and YouTube systems.
- Compare tracking outputs across platforms for the last 7 days, identify any significant variances or channel drop-offs (>10–20%), document issues and fixes, and supply a written weekly data health routine process for internal staff.
Action Steps (What You Will Do)
- Remove all legacy or duplicate pixel scripts from Shopify theme and apps.
- Finalize and validate clean deduplicated Meta Pixel + CAPI implementation.
- Ensure TikTok Pixel tracks the full funnel.
- Verify that GA4 Enhanced Ecommerce is accurately configured.
- Implement and validate YouTube Ads → GA4 attribution, with strict UTM standards.
- Configure and validate WhatsApp tracking and CTA placements, including passing correct tracking parameters (link_location, item_id, source).
- Document full tracking architecture, UTM standards, WhatsApp CTA/event setup, and provide QA evidence like screenshots and logs.
- Deliver written instructions for ongoing weekly tracking health maintenance.
Timeline & Budget
- Start work within 48 hours.
- Deliver all work within 7–10 days and assist in verification within 24 hours of handover.
- Fixed price budget: £400–£1,200.
Requirements & Mandatory Questions
- Demonstrable expertise in Meta Pixel + CAPI, GA4, Shopify, TikTok Pixel, YouTube Ads → GA4 attribution, and WhatsApp Business tracking.
- Experience in delivering projects independently, maintaining quality, and guaranteeing no duplicates or tracking errors.
- You must answer:
- How will you ensure all platforms track cleanly with zero duplicates?
- How will you implement YouTube → GA4 attribution?
- Can you deliver all required work within the 7–10 day timeline?
When applying, please provide portfolio links, case studies, or screenshots will help us assess your expertise and suitability for this project.
https://www.freelancer.com/projects/meta-pixel/SHOPIFY-META-PIXEL-CAPI-WHATSAPP/details
This project requires a freelance expert to implement a complete multi-platform event tracking and validation system for an e-commerce business, ensuring data accuracy, cross-platform consistency, and operational stability. The final deliverables must meet defined quality standards, be thoroughly documented, and allow internal staff to maintain tracking health independently.
Objective
- Deliver a clean, unified, and deduplicated tracking ecosystem across Meta Pixel + CAPI, GA4 Enhanced Ecommerce, TikTok Pixel/Events API, YouTube Ads Attribution, WhatsApp Business, Shopify, and Email UTMs.
- Achieve 100% accurate event tracking, zero duplicates, consistent attribution across channels, and enable weekly data health checks for long-term platform stability.
Scope of Work
- Set up and precisely configure all required tracking platforms, integrating Meta Pixel + CAPI (deduplicated server/browser implementation), GA4 Enhanced Ecommerce (Shopify native), TikTok Pixel, YouTube Ads attribution to GA4, and consistent, clean product ID mapping.
- Establish and configure a unified WhatsApp Business number with call-to-action (CTA) placements on all key touchpoints, including website, product pages, cart, checkout, footer, Instagram, Facebook, and email. Implement event tracking for whatsapp_click and conversation_start where supported.
- Build and run thorough cross-channel validation for all events and parameters, ensuring zero duplication, consistent cross-domain session handling, and correct attribution and mapping in Meta, GA4, TikTok, Shopify, and YouTube systems.
- Compare tracking outputs across platforms for the last 7 days, identify any significant variances or channel drop-offs (>10–20%), document issues and fixes, and supply a written weekly data health routine process for internal staff.
Action Steps (What You Will Do)
- Remove all legacy or duplicate pixel scripts from Shopify theme and apps.
- Finalize and validate clean deduplicated Meta Pixel + CAPI implementation.
- Ensure TikTok Pixel tracks the full funnel.
- Verify that GA4 Enhanced Ecommerce is accurately configured.
- Implement and validate YouTube Ads → GA4 attribution, with strict UTM standards.
- Configure and validate WhatsApp tracking and CTA placements, including passing correct tracking parameters (link_location, item_id, source).
- Document full tracking architecture, UTM standards, WhatsApp CTA/event setup, and provide QA evidence like screenshots and logs.
- Deliver written instructions for ongoing weekly tracking health maintenance.
Timeline & Budget
- Start work within 48 hours.
- Deliver all work within 7–10 days and assist in verification within 24 hours of handover.
- Fixed price budget: £400–£1,200.
Requirements & Mandatory Questions
- Demonstrable expertise in Meta Pixel + CAPI, GA4, Shopify, TikTok Pixel, YouTube Ads → GA4 attribution, and WhatsApp Business tracking.
- Experience in delivering projects independently, maintaining quality, and guaranteeing no duplicates or tracking errors.
- You must answer:
- How will you ensure all platforms track cleanly with zero duplicates?
- How will you implement YouTube → GA4 attribution?
- Can you deliver all required work within the 7–10 day timeline?
When applying, please provide portfolio links, case studies, or screenshots will help us assess your expertise and suitability for this project.