Organic Social Media Campaign Creation
Budget: $30 – $250 USD
• Objective: Develop an organic social media campaign for a hypothetical company, focusing on strategy, content creation, and measuring success.
• Project Guidelines:
1. Choose a Business Type and Give it a Name: (e.g., retail store, non-profit organization, tech startup).
2. Set Clear Goals: Define what success looks like for this campaign (e.g., awareness, customer engagement, etc.).
3. Identify Target Audience: Create a detailed persona for primary and secondary audiences.
4. Select Social Platforms: Choose platforms most suited for the target audience.
5. Content Plan and Calendar: Choose content types (e.g., infographics, behind-the-scenes videos, blog posts, etc.), determine the frequency and timing of posts and create a content calendar.
6. Analytics: Identify key metrics that will be used to measure campaign success (engagement, conversions, etc.).
Assignment Deliverables:
1. Campaign strategy document (including goals, content plan, and target audience).
2. Content calendar for the first two months of the campaign.
3. KPIs and metrics for success.
4. A brief presentation summarizing the campaign plan, 22-page Power Point presentation.
• Project Guidelines:
1. Choose a Business Type and Give it a Name: (e.g., retail store, non-profit organization, tech startup).
2. Set Clear Goals: Define what success looks like for this campaign (e.g., awareness, customer engagement, etc.).
3. Identify Target Audience: Create a detailed persona for primary and secondary audiences.
4. Select Social Platforms: Choose platforms most suited for the target audience.
5. Content Plan and Calendar: Choose content types (e.g., infographics, behind-the-scenes videos, blog posts, etc.), determine the frequency and timing of posts and create a content calendar.
6. Analytics: Identify key metrics that will be used to measure campaign success (engagement, conversions, etc.).
Assignment Deliverables:
1. Campaign strategy document (including goals, content plan, and target audience).
2. Content calendar for the first two months of the campaign.
3. KPIs and metrics for success.
4. A brief presentation summarizing the campaign plan, 22-page Power Point presentation.