Optimize Google App Install CPI
Budget: ₹12,500 – ₹37,500 INR
I’m already running Google App campaigns but my current Target CPA bidding isn’t giving me the lead quality or CPI I need. Because I review the performance data regularly, I can see the numbers trending in the wrong direction even though the creative and audience targeting are solid. I’m convinced that the real leverage point now is a smarter bidding strategy.
I’d like you to audit the existing account structure, review historical performance, and then engineer a bidding approach that consistently lowers CPI while keeping install-to-lead quality high. This could involve refining the existing Target CPA setup, testing other automated strategies, or even introducing controlled manual bidding segments—whatever the data supports.
Please be prepared to:
• Pull and interpret campaign-level and ad-group-level reports inside Google Ads and Google Analytics/Firebase.
• Recommend and implement bidding adjustments, conversion window tweaks, and budget reallocations aimed at immediate CPI reduction.
• Monitor results for at least one optimization cycle and deliver a concise report that proves the lift in both CPI and lead quality.
If you have deep experience with Google App Campaigns, automated bidding rules, and data-driven optimisation, let’s talk.
I’d like you to audit the existing account structure, review historical performance, and then engineer a bidding approach that consistently lowers CPI while keeping install-to-lead quality high. This could involve refining the existing Target CPA setup, testing other automated strategies, or even introducing controlled manual bidding segments—whatever the data supports.
Please be prepared to:
• Pull and interpret campaign-level and ad-group-level reports inside Google Ads and Google Analytics/Firebase.
• Recommend and implement bidding adjustments, conversion window tweaks, and budget reallocations aimed at immediate CPI reduction.
• Monitor results for at least one optimization cycle and deliver a concise report that proves the lift in both CPI and lead quality.
If you have deep experience with Google App Campaigns, automated bidding rules, and data-driven optimisation, let’s talk.