LinkedIn Ads & Conversion Tracking

Job ID: 40267662

Budget: $250 – $750 AUD

I need a specialist to get my LinkedIn Campaign Manager firing correctly so every lead that completes one of my existing WordPress forms (a mailerlite form) shows up as a conversion inside LinkedIn and in my MailerLite dashboard. Ideally I would NOT need to set up Zapier or similar.

Here is what I already have in place:
• A live WordPress site with the MailerLite forms I want to keep using.
• A MailerLite account that collects each submission.
• A freshly created (but empty) LinkedIn Ads account, connected to a newly set up LinkedIn page.

What I need you to do:
1. Install and verify the LinkedIn Insight Tag on all pages, then set up the custom conversion that records each form submission as a “Lead.”
2. Connect the Insight Tag or LinkedIn’s native integration to MailerLite so every new subscriber is attributed back to its ad click.
3. Create relevant audience and lookalike audience from conversions.
4. Test the entire journey—from an ad click, to the form, to the list—until the conversion event shows green in Campaign Manager.
5. Provide a short hand-off document outlining what you configured and where, so I can duplicate the process in future.

The main objective is simple: Generate leads for my WordPress site and see accurate, real-time conversion metrics in LinkedIn. If you have experience with WordPress, MailerLite and LinkedIn Insight Tag/Conversions API, this should be a quick job.