Lead Generation Marketing Strategist
Budget: $15 – $25 AUD
We are seeking an experienced Marketing Strategist / Marketing Director to take ownership of our marketing strategy and lead generation efforts for our growing Australian cleaning business.
This is not a content creation or social media posting role. We already have a marketing assistant responsible for content creation, social media scheduling, and email campaigns. We are looking for someone who can provide strategic direction, manage performance, and drive measurable business growth while becoming a genuine part of the business.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy across multiple channels.
- Increase qualified leads and sales across both B2B and B2C markets.
- Oversee and mentor our existing marketing team member.
- Drive growth through SEO, Google Ads, Meta Ads, email marketing, partnerships, and PR opportunities.
- Improve website conversion rates and customer acquisition performance.
- Analyze campaign performance and provide clear reporting on ROI, lead generation, and sales outcomes.
- Identify new growth opportunities and implement scalable marketing initiatives.
Ideal Skills & Experience:
- Proven track record generating leads and sales for service-based businesses, particularly local services like cleaning.
- Familiarity with tools such as ClickUp, Mailchimp, Canva, Metricool, WordPress, Google Analytics, Google Search Console, Google Ads, Meta Business Suite, Ascora, and Xero.
- Strong experience with SEO, Google Ads, Meta Ads, and email marketing.
- Highly organized with the ability to manage projects from concept to completion.
- Experience managing or mentoring marketing staff or contractors.
- Strong emotional intelligence and communication skills to align with our relationship-focused values.
- Ability to create strategy while providing direction, accountability, and oversight rather than simply executing tasks.
- Attention to detail, initiative, and the ability to follow through on projects independently.
To Apply:
Please provide:
1. Examples of businesses you have helped grow.
2. Specific lead generation and sales results achieved.
3. Case studies showing ROI and measurable outcomes.
4. Your approach to SEO, paid advertising, and conversion optimization.
5. Examples of managing marketing teams or contractors.
This is not a content creation or social media posting role. We already have a marketing assistant responsible for content creation, social media scheduling, and email campaigns. We are looking for someone who can provide strategic direction, manage performance, and drive measurable business growth while becoming a genuine part of the business.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy across multiple channels.
- Increase qualified leads and sales across both B2B and B2C markets.
- Oversee and mentor our existing marketing team member.
- Drive growth through SEO, Google Ads, Meta Ads, email marketing, partnerships, and PR opportunities.
- Improve website conversion rates and customer acquisition performance.
- Analyze campaign performance and provide clear reporting on ROI, lead generation, and sales outcomes.
- Identify new growth opportunities and implement scalable marketing initiatives.
Ideal Skills & Experience:
- Proven track record generating leads and sales for service-based businesses, particularly local services like cleaning.
- Familiarity with tools such as ClickUp, Mailchimp, Canva, Metricool, WordPress, Google Analytics, Google Search Console, Google Ads, Meta Business Suite, Ascora, and Xero.
- Strong experience with SEO, Google Ads, Meta Ads, and email marketing.
- Highly organized with the ability to manage projects from concept to completion.
- Experience managing or mentoring marketing staff or contractors.
- Strong emotional intelligence and communication skills to align with our relationship-focused values.
- Ability to create strategy while providing direction, accountability, and oversight rather than simply executing tasks.
- Attention to detail, initiative, and the ability to follow through on projects independently.
To Apply:
Please provide:
1. Examples of businesses you have helped grow.
2. Specific lead generation and sales results achieved.
3. Case studies showing ROI and measurable outcomes.
4. Your approach to SEO, paid advertising, and conversion optimization.
5. Examples of managing marketing teams or contractors.