Lead-Driven Google Ads Campaign
Budget: $15 – $25 USD
I want to launch a results-oriented Google Ads initiative that converts browsers into product purchasers. The account will cover Google Search, the Display Network, and YouTube so we can guide prospects from first touch to final checkout while keeping our brand message consistent across every surface of Google’s ecosystem.
Scope of work
The project starts with strategic keyword and audience research, followed by a clear campaign structure that separates prospecting, remarketing, and any seasonal pushes we decide to run. Search ads should focus on high-intent terms, Display placements will handle mid-funnel nurturing, and YouTube will deliver engaging video spots to spark interest and retarget cart abandoners.
Conversion tracking must be airtight—GA4 and, if necessary, Google Tag Manager tags need to capture every add-to-cart and completed purchase so ROAS can be judged accurately. Creative assets (text, image, and short-form video) can come from my existing library, but ad-specific copywriting and any quick edits for different aspect ratios will be part of the brief.
Deliverables
• Campaign plan and targeting rationale
• Full build in Google Ads (Search, Display, YouTube) with ad groups, ads, extensions, and audiences live and approved
• Conversion tracking setup and verification
• Launch report detailing budgets, KPIs, and testing roadmap
• Performance report after the first 14 days with optimisation actions clearly outlined
Acceptance criteria
Campaigns are considered complete when all platforms are serving ads without policy issues, purchase conversions are tracking inside Google Ads and GA4, and the first optimisation cycle has been documented.
If you have questions about account access or existing data, let me know so we can align before build-out begins.
Scope of work
The project starts with strategic keyword and audience research, followed by a clear campaign structure that separates prospecting, remarketing, and any seasonal pushes we decide to run. Search ads should focus on high-intent terms, Display placements will handle mid-funnel nurturing, and YouTube will deliver engaging video spots to spark interest and retarget cart abandoners.
Conversion tracking must be airtight—GA4 and, if necessary, Google Tag Manager tags need to capture every add-to-cart and completed purchase so ROAS can be judged accurately. Creative assets (text, image, and short-form video) can come from my existing library, but ad-specific copywriting and any quick edits for different aspect ratios will be part of the brief.
Deliverables
• Campaign plan and targeting rationale
• Full build in Google Ads (Search, Display, YouTube) with ad groups, ads, extensions, and audiences live and approved
• Conversion tracking setup and verification
• Launch report detailing budgets, KPIs, and testing roadmap
• Performance report after the first 14 days with optimisation actions clearly outlined
Acceptance criteria
Campaigns are considered complete when all platforms are serving ads without policy issues, purchase conversions are tracking inside Google Ads and GA4, and the first optimisation cycle has been documented.
If you have questions about account access or existing data, let me know so we can align before build-out begins.