Instagram Account Performance Audit
Budget: $30 – $250 USD
I need a fresh, data-driven look at my brand’s Instagram. Please dive deep into the overall account performance, focusing especially on post reach and impressions for our regular feed posts. Pull numbers directly from Instagram Insights or any third-party analytics platform you prefer (e.g., Meta Business Suite, Sprout Social, Hootsuite) and translate them into plain-English findings that I can act on right away.
After you’ve crunched the data, pinpoint where the account is under-performing and explain why. I’m particularly interested in timing, caption length, visual style, hashtag mix, audience behavior patterns, and anything else that influences reach. Competitor benchmarks are welcome if they help clarify what “good” could look like for us.
Deliverables I need from you
• A concise audit report (PDF or Google Doc) summarizing the current performance of the account, with charts or tables for clarity
• A weaknesses section that calls out specific issues limiting reach or impressions on regular posts
• Actionable recommendations ranked by impact and effort, so I know where to start immediately
• A follow-up metrics template I can reuse to track improvements over the next 30, 60, and 90 days
Please outline your workflow and estimated turnaround in your proposal, and share a sample of a past Instagram audit if possible.
After you’ve crunched the data, pinpoint where the account is under-performing and explain why. I’m particularly interested in timing, caption length, visual style, hashtag mix, audience behavior patterns, and anything else that influences reach. Competitor benchmarks are welcome if they help clarify what “good” could look like for us.
Deliverables I need from you
• A concise audit report (PDF or Google Doc) summarizing the current performance of the account, with charts or tables for clarity
• A weaknesses section that calls out specific issues limiting reach or impressions on regular posts
• Actionable recommendations ranked by impact and effort, so I know where to start immediately
• A follow-up metrics template I can reuse to track improvements over the next 30, 60, and 90 days
Please outline your workflow and estimated turnaround in your proposal, and share a sample of a past Instagram audit if possible.