Ingredient to make African food soft and tender - 09/11/2024 19:14 EST

Job ID: 38774837

Budget: $15 – $25 USD

I'm seeking a skilled market analyst to evaluate demand for a product that will be added to African food such as posho, fufu, cooked bananas, etc to keep the food soft with better texture when the food is hot or cold. The primary objective is to understand market demand for the product.

Key Responsibilities:
- Creating a virtual version of the product for market testing
- Conducting focus groups to gather consumer feedback
- Analyzing gathered data to provide insight on product demand
- Designing survey questions to be used in conjunction with focus groups
- Performing competitor analysis to compare similar products in the market
- Conducting market segmentation analysis to identify key consumer groups
- Utilizing social media platforms to test product reactions
- Creating detailed reports summarizing findings and insights

Ideal Skillset:
- Extensive knowledge with different African foods that are starch based for Africans living in Europe and North America.
-Extensive experience in market evaluation, specifically within the food ingredient or food processing aids sector
- Proficient in creating virtual product simulations
- Excellent in conducting and managing focus groups
- Strong analytical skills to interpret consumer feedback and market trends

I look forward to your proposals and any suggestions you may have to improve the project.

The project is expected to be completed within 1-3 months. The primary target market is African expatriates living in Europe and North America. Consumer feedback should primarily be gathered through online surveys.