Healthcare Social Media Branding & Analytics
Budget: $250 – $750 USD
I want to raise the profile of our medical practice by turning our social-media presence into a trusted resource for patients and referring clinicians. The plan is simple: publish a steady stream of clear, educational posts that answer everyday health questions, track how each post performs, and feed the insights back into both content creation and our call-center scripts.
Here is what I need from you: craft the weekly educational content (graphics, short videos, carousels, or concise text—whichever suits the topic), schedule it across our chosen platforms, and monitor reach, engagement, and audience growth in real-time. I expect a concise analytics report each week that highlights what resonated, what did not, and the next steps you propose. The data you collect should also inform talking points for our call center so that every inbound conversation feels consistent with the information shared online.
If you are comfortable combining social-media management tools such as Hootsuite or Buffer with solid analytics skills in Google Analytics, Facebook Insights, or similar dashboards, this project will be a good fit. Experience in regulated healthcare environments is a plus; accuracy and compliance matter. Let me know the social networks you would prioritise and the metrics you usually track so we can align expectations before we begin.
Here is what I need from you: craft the weekly educational content (graphics, short videos, carousels, or concise text—whichever suits the topic), schedule it across our chosen platforms, and monitor reach, engagement, and audience growth in real-time. I expect a concise analytics report each week that highlights what resonated, what did not, and the next steps you propose. The data you collect should also inform talking points for our call center so that every inbound conversation feels consistent with the information shared online.
If you are comfortable combining social-media management tools such as Hootsuite or Buffer with solid analytics skills in Google Analytics, Facebook Insights, or similar dashboards, this project will be a good fit. Experience in regulated healthcare environments is a plus; accuracy and compliance matter. Let me know the social networks you would prioritise and the metrics you usually track so we can align expectations before we begin.