Google Ads Tracking & Conversion Setup for Healthcare

I need help configuring conversion actions for Eleanor Health's patient acquisition channels on Google Ads. Our goal is to implement value-based bidding while accurately tracking patient leads through the funnel without using Google Analytics.

Scope of work
- Configure conversion tracking for phone calls using CallTrackingMetrics and Salesforce.
- Set up form submission tracking via JotForm and Salesforce.
- Implement online scheduling conversion events using JotForm and Salesforce.
- Ensure accurate tracking of funnel stages: lead creation, lead scheduling, and conversion to new patient.
- Resolve double counting issues in conversion tracking.
-Ensure Google Tag Manager is configured correctly and GCLID is being captured across all tools.

Price is negotiable for someone with the right expertise and confidence to accomplish the task quickly.

Company details
- Company name: Eleanor Health
- Eleanor Health provides compassionate, whole-person addiction treatment. Google Ads is our primary acquisition channel for new patients.

Ideal Candidate
- Expertise in configuring conversion actions with CallTrackingMetrics, JotForm, and Salesforce.
- Experience with offline events in Salesforce is essential.
- Proficient with MixPanel or similar tools for event configuration without Google Analytics.
- Proven track record with similar projects for healthcare or patient privacy-sensitive industries.